fibodo Appoints Jake Shand as Executive Director, Strategy & Growth

fibodo, the SaaS company set to shape the experience economy, has appointed Jake Shand as its new Executive Director of Strategy & Growth.

With over 20 years of experience leading marketing, strategy, and commercial growth across global brands in fitness, wellness, music, hospitality, and entertainment, Jake joins fibodo at a pivotal stage. His remit is to set up the UK business, translating vision into commercial traction, driving revenue, partnerships, and user acquisition before international expansion in 2026.

fibodo provides a platform for independent professionals, studios, gyms and enterprise customers, enabling them to book, manage, and monetise experiences across sectors including fitness, sport, wellbeing, and events. The platform’s modular suite, CORE, GALAXY, NEBULA, ORBIT, PULSAR, & COSMOS, delivers everything from bookings and memberships to payments, streaming, and marketplace integrations.

“Jake’s appointment marks a major step forward in fibodo’s growth journey,” said Anthony Franklin, Founder and CEO of fibodo. “He brings the strategic clarity, creative leadership, and commercial discipline needed to accelerate our next phase. His understanding of the fitness and wellness economy, combined with real-world brand-building experience, makes him the perfect fit to drive fibodo’s expansion.”

As Executive Director, Strategy & Growth, Jake will oversee:

• Go-to-market strategy for fibodo’s product suite – from CORE (for individual coaches and studios) through to COSMOS (marketplace solutions).
• Pricing, upgrade, and funnel optimisation models to maximise adoption and lifetime value.
• Marketing, partnerships, and integration strategy, including collaborations with Apple Pay, Zapier, and leading Accounting, CRM and HR systems.
• Thought leadership, media, and stakeholder engagement, positioning fibodo as the trusted brand in the rapidly evolving experience economy.

Speaking on his new role, Jake Shand said:

“fibodo sits at the intersection of everything I’ve spent my career working on, fitness, technology, and human connection. The mission is simple but powerful: to give time back to the people who make others’ lives better, the coaches, trainers, and creators who move, teach, and inspire communities.”

“What impressed me most is the sheer scale of Anthony’s vision and how far fibodo has already come, most often under the radar. The platform’s capability, flexibility, and ambition are genuinely world-class. We’re not just building tools for fitness professionals, we’re creating an operating system that can power the entire experience economy, from sport and hospitality to music, travel, and live events. The growth trajectory, both in the UK and internationally, is extraordinary, and it’s only just beginning.”