Today marks the official launch of gen-well, a women’s health community created to cut through the noise of information overload and provide women with a trusted platform for connection, knowledge-sharing, and support. Designed to meet women at every stage of life, gen-well fosters dialogue across diverse health perspectives and revives the tradition of women gathering to exchange insight, strengthen connection, and navigate life together with resources grounded in both science and experience.
Founded in 2024 by Cat Duff, a former New York advertising executive turned entrepreneur, gen-well was born out of a deeply personal journey. Following the birth of her first child, Duff struggled to navigate a barrage of conflicting advice and felt the lack of postpartum support firsthand. With the arrival of her second child, a daughter, she recognized the dire need for a platform that not only helps women in the moment but also creates a framework for future generations to be better prepared to take control of their overall well-being and have a supportive network that fills the need for human connection and relatability.
“Women deserve more than conflicting advice and endless misinformation. They deserve clarity, community, and confidence when it comes to their own health,” said Cat Duff, founder and CEO of gen-well. “With gen-well, we’re cutting through the noise and creating a trusted space where women can take charge of their well-being today, while building generational ‘wellth’ for the future.”
A New Kind of Women’s Health Community
gen-well creates a trusted, unbiased, and inclusive environment where women can access diverse perspectives from both Eastern and Western health modalities. gen-well strives to spark dialogue, not debate, and help women sift through the misinformation and lack of attention to our personal nuance, ultimately building “generational wellth”.
Beyond the gen-well community that provides trusted knowledge and personal connection for women, the brand features:
- “Off With Your Coat” Podcast: gen-well’s signature podcast that explores women’s health from every angle, providing the chance to hear all sides of the conversation. It’s raw, honest, and direct, yet light and fun, delivering candid, off-the-cuff dialogue that cuts through the wellness noise. By bringing together diverse perspectives, Off With Your Coat helps women better understand their bodies and make informed decisions about their health.
- The “Wellth” Collective: A carefully curated resource that blends Eastern and Western healing principles, featuring gen-well approved products and services across home, personal care, and beauty. Informed by Duff’s deep experience in advertising and marketing, and her understanding of how brands often exploit women’s vulnerabilities, gen-well curates only resources that are truly trustworthy and supportive of women’s well-being.
- Femme Supper Club: A first-of-its-kind ticketed dining experience in Boston, reviving the centuries-old tradition of women gathering face-to-face to exchange knowledge and share science-backed insights about their bodies, enriched by global wellness practices.
- Partnerships and Nonprofit Support: Strategic collaborations with leading brands and nonprofit organizations driving women’s health initiatives and advancing critical research through dedicated grants.
At its core, gen-well seeks to restore the timeless practice of women gathering in trusted circles to exchange knowledge, while also adapting these traditions for modern times, beyond the limits of algorithms, misinformation, and single-viewpoint medicine.
“gen-well is so much more than a platform. It’s a movement to reimagine how women experience health and community,” continued Duff. “My hope is that every woman who engages with gen-well feels both supported in the moment and empowered to shape a healthier legacy for the generations that follow.”
To learn more about gen-well and build generational “wellth”, follow gen-well on Instagram and visit gen-well.co.
Founded in 2024, gen-well is a women’s health and wellness community built to provide trusted knowledge, personal connection, and an inclusive space for women to take control of their well-being. By fostering thoughtful dialogue between Eastern and Western modalities, gen-well empowers women to make informed health decisions at every stage of life. Through its community platform, signature podcast Off With Your Coat, the Femme supper club, the “Wellth” Collective, and partnerships with like-minded brands and nonprofits, gen-well is creating a modern framework for women to become their own strongest health advocates, while building generational “wellth” for the future.
Follow along and join the gen-well community and conversation on Instagram at @genwellofficial.
