Greyson Clothiers Secures $20 Million in Strategic Growth Capital, Led by NewBound Ventures and Backed By High-Profile Celebrities And Athletes Such as Justin Timberlake, Justin Thomas, and Larry Fitzgerald
Partnership to accelerate expansion and help fuel Greyson’s journey to becoming a leader in the premium performance apparel market
Detroit-based company Greyson Clothiers, a leading premium performance apparel brand at the forefront of sport, announces the successful completion of a $20 Million Series A strategic growth capital raise.
This funding round was led by NewBound Ventures and Chris Koch, CEO of NewEra, with participation from Tom Nolan, CEO of Kendra Scott and David Chu, Founder of Nautica, as well as ongoing support from existing investors. Mr. Nolan and Mr. Chu will be joining the board of directors as will Michael Hoffman of NewBound. In prior investment rounds, the Company has strategically expanded its community with participation from brand supporters including Justin Timberlake, Larry Fitzgerald, Dylan Larkin, Eric Church, and various PGA tour players including Justin Thomas. The consortium of like-minded individuals will prove to be powerful both tactically and strategically in the next phase for Greyson.
“The opportunity to have these amazing individuals join our community (Pack) is beyond a dream. I have had the great fortune to develop strong friendships with all these inspiring and driven people. Our stories are now shared with the same motivation: to build a Pack based of loyalty, passion and the motivation to create,” states Charlie Schaefer, founder and CEO.
NewBound Ventures founder and managing partner Michael Hoffman expressed confidence in the brand’s potential, stating, “We are excited to support Greyson as it continues to innovate and lead the market in premium performance lifestyle apparel. We are consistently impressed with their ability to create clear go-to-market strategies based off storytelling and specialized products.”
This raise also underscores the commitment of Greyson’s existing investors, who participated in the round to demonstrate their continued belief in the company’s vision and growth strategy. “Our Pack is at the core of who we are, from our roots in Detroit to our earliest believers and for this, I am humbled,” says Charlie.
Since inception nine years ago, Greyson has experienced rapid growth surpassing over 2,500 points of distribution. The brand’s loyal community, combined with innovative products, has positioned it as a leader in premium performance apparel.
Greyson creates premium lifestyle apparel inspired by sport and the active daily routine – an integration of golf, racquet, fitness, and everyday essentials with an elevated perspective and refined sophistication. As a values-based business, Greyson has evolved into a community, built on the values of creativity, loyalty, and camaraderie.
Founded in 2015, Greyson delivers elevated everyday pieces that are designed with top technical properties to effortlessly transition through daily routines. With 13 years of design experience at Ralph Lauren, specifically in design and sport, founder Charlie Schaefer set out to build products that create the perfect juxtaposition of sport and luxury.
Greyson is available across multiple countries around the globe through a network of retail locations, e-commerce, and strategic partnerships with key national and regional retailers.
Chris Koch is the fourth-generation CEO of New Era Cap. New Era Cap, the owner of the New Era and ’47 brands, is the world’s leading headwear brand across sports, fashion, music, and entertainment, with a global footprint that spans over 110 countries with 42,000 points of distribution. Chris brings a wealth of experience in global operations, licensing, distribution, and brand development.
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