Press Release

GymNation and HYROX Partner to Launch the World’s First HYROX365 Challenge at the Dubai Muscle/Active Show

Dubai, DX / Oct 10, 2024 / GymNation

GymNation, the Middle East’s leading gym operator, and HYROX–the fitness race concept everyone around the world is talking about—have joined forces to launch the world’s first HYROX365 Challenge at the 2024 Dubai Muscle/Active Show.

The HYROX365 Challenge is a benchmark workout combining elements of a HYROX race with those of the HYROX365 training programs. This makes the Challenge an exciting new way to assess each athlete’s progress in their HYROX journey. HYROX and HYROX365 training offer the ultimate Hybrid Fitness experience, blending running with various functional workouts. This combination tests strength, endurance, resilience, and mental toughness.

The event will be the centerpiece of this year’s Dubai Muscle/Active Show, pushing athletes and fitness enthusiasts of all fitness levels throughout the 3-day event.

The challenge is open to everyone who wants to push themselves and experience the unique blend of functional training and competition that HYROX has become known for worldwide.

The 3-day event will feature participants from Heroes of Hope, a non-profit organisation founded by Hollie Murphy to develop sporting, social and interpersonal skills for People of Determination, as well as a singles and doubles division, and over AED 30,000 of prizes for winners.

Ralph Wentz, Head of HYROX365 Performance, expressed his excitement about the collaboration:

“We’re thrilled to partner with GymNation to introduce the world’s first HYROX365 Challenge. This is going to be a global blueprint for this format of HYROX365 benchmarking. The Dubai Muscle/Active Show is the perfect platform for us to showcase the challenge’s potential, and further strengthens the work we are going to be doing in partnership with Dubai Sports Council in introducing HYROX training methodology to the region. It’s also great that some of our global partners are also involved, so thank you to Red Bull, MyProtein, and Built for Athletes for their ongoing support at all HYROX events.”

Rachel Chatham, Managing Director at Dubai Muscle/Active Show, commented on the event:

“The Dubai Muscle/Active Show has always been about pushing boundaries and showcasing the latest trends in fitness. Hosting the first-ever HYROX365 Challenge in partnership with GymNation takes our mission to the next level, offering a truly global first for attendees and competitors alike, further cementing the city’s status as a global fitness hub.”

Laura Brown, Head of Signature Products at GymNation, highlighted the significance of this milestone for the UAE fitness community: 

“This partnership marks another big step in GymNation’s mission to bring cutting-edge fitness concepts to the Middle East. It’s a game-changer, and we couldn’t be more excited to debut it at the region’s most iconic fitness event. We are then looking forward to following this up with the launch of the world’s first HYROX Performance Centers within GymNation facilities, where members can experience daily HYROX classes tailored to all fitness levels, led by HYROX trained coaches, using the latest Centr equipment.”

Over 60% of challenge slots have already been taken – For more information or to secure your Challenge spot, please visit: https://gymnation.com/hyrox365challenge/

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About GymNation

GymNation is the region’s leading gym operator with 20 locations across the UAE & KSA, over 110,000 members. GymNation aims to become the largest gym chain across the GCC with further expansion planned across the region including Saudi Arabia, Qatar, Bahrain, and Kuwait.

Launched in 2017, GymNation’s mission is to become The People’s Gym with an ambition to make improving health and well-being by going to the gym less intimidating, more affordable, accessible, and fun for everyone in the region. GymNation’s vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles, alongside the importance of mental health and physical well-being.

For more information on GymNation, visit: www.gymnation.com

Press Contact
Ant Martland
Ant@gymnation.com
GymNation
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