Harbor Welcomes Tim and Demi-Leigh Tebow as First Brand Ambassadors, with Demi-Leigh Named Chief Mom Officer

Harbor, the most reliable and secure baby monitor on the market, today announced Tim and Demi-Leigh Tebow as its first official brand ambassadors. As new parents to daughter Daphne, the Tebows align their authentic journey into parenthood withHarbor’s mission of supporting families with confidence, reliability, and peace of mind.

As part of the partnership, Demi-Leigh Tebow will serve as Harbor’s first-ever Chief Mom Officer, supporting modern families and advocating for better rest and a more balanced transition into life with a newborn. Drawing from her own motherhood journey, Demi-Leigh will share candid stories that offer encouragement, insight, and connection to parents facing similar experiences and challenges. Through her voice and platform, she will bring to life Harbor’s mission of supporting families with care, calm, and confidence through every stage of early parenthood.

This is a collaboration rooted in experience and empathy. As Kevin Lavelle, co-founder and CEO of Harbor explains, “Parenthood doesn’t have to be synonymous with fear and exhaustion. We’ve normalized burnout as a rite of passage for new parents, and it’s costing families. Together, we’re proving that consistent, restorative sleep isn’t a luxury – it’s essential. With Harbor’s secure, always-on monitor and the Tebows’ voice of lived experience, we’re helping parents sleep better, stress less, and feel supported every step of the way.” 

Harbor arrived at a time when the Tebows, like so many new parents, are confronting the realities of sleepless nights, constant decisions, and the pressure to “get it right.” While rest is essential for both parents and baby, it’s often the first thing to slip away, leading to heightened stress, postpartum depression, and relationship tension. Yet so many families are navigating this critical period without reliable tools or support.

“Harbor has been such a gift! It gave me so much confidence knowing that I had a reliable and secure way to check in on Daphne,” said Demi-Leigh. “I love that the team behind Harbor is focused on empowering moms with confidence. Every family deserves that peace of mind.” 

The Tebows’ candid approach and lived experience give them genuine credibility in advancing Harbor’s mission of delivering practical tools that ease, not amplify, parenting stress. Research shows that 8 in 10 parents feel more stressed or guilty when sleep-deprived, yet many still hesitate to seek support. By sharing their journey openly, the Tebows are helping to build a culture where asking for help is seen not as weakness, but strength.

“Parenting is beautiful, but it’s hard,” said Tim Tebow. “As a dad, I want to do everything to protectmy family. You don’t need more fear – you need the right support. Harbor helps us sleep better and feel more secure which is why we’re so grateful for this opportunity.”

The Tebows were early investors in Harbor, demonstrating their beliefs in the company’s vision from the beginning. Tim’s longtime relationship with co-founder Kevin Lavelle, built through his previous support of Lavelle’s brand Mizzen+Main, created a foundation of trust and mutual respect that naturally extended to Harbor.

Founded by two dads who experienced monitor failures firsthand, Harbor was launched in 2024 with one goal: reduce fear-based parenting and provide research-backed tools parents can trust. Now, Harbor is redefining how modern families monitor and care for their babies, with smarter, safer tools that work seamlessly in any home. With more than $7 million raised and a growing community of thousands of passionate users, Harbor is quickly becoming the trusted choice for parents who want reliable technology and peace of mind without compromise.