IM8, a Prenetics-Owned Brand, Names Jack Taylor as Global PR Agency of Record

IM8, the premium supplements brand co-founded by David Beckham and owned by Nasdaq-listed Prenetics (NASDAQ: PRE), has officially named Jack Taylor as its global public relations agency of record. The appointment formalizes a strategic partnership that began in December 2024 and reflects IM8’s ongoing investment in science-led communications, brand storytelling, and consumer education.

In just eight months since launching, IM8 has achieved strong early momentum with more than 260,000 customer purchases and over 6 million servings of its Daily Ultimate Essentials delivered, positioning IM8 among the fastest-growing supplement brands globally. The company also recently welcomed World No. 1 tennis champion Aryna Sabalenka as a global ambassador and shareholder.

IM8 delivers a clinically backed approach to foundational health through its flagship product, Daily Ultimate Essentials, a comprehensive, all-in-one supplement designed to replace up to 16 separate products. Developed with input from a Scientific Advisory Board of experts from Cedars-Sinai Medical Center, Mayo Clinic, NASA, and Yale University, IM8 is leading a new era of evidence-based wellness.

Since late 2024, Jack Taylor has supported the brand across several critical initiatives, including the launch of its Scientific Advisory Board, product communications, cultural programming, event media relations, and athlete communications. As agency of record, Jack Taylor will continue leading earned media, thought leadership, and brand visibility across science, longevity, performance, and lifestyle verticals.

“The supplement space is flooded with noise and empty promises, but IM8 is doing the rare and hard work of grounding everything in real science,” said Jack Taylor Founder, Jon Bier. “From clinical rigor to the caliber of its advisors, this brand is playing the long game, and it’s tasty too. We are proud to be in the trenches with them.”

“From day one, our goal with IM8 has been to raise the bar for supplements — bringing together the best science with results people can actually feel,” said Danny Yeung, Co-Founder and CEO of Prenetics. “The Jack Taylor team has been a true partner in helping us share that vision with the world, making sure the science, credibility, and results behind IM8 are front and center as we grow.”

The global supplements market, projected to grow to over $300 billion by 2028, is rife with underregulated claims and low-quality formulations. IM8 stands apart with its commitment to third-party testing, medical-grade formulation, and transparency. As the company continues to scale globally, Jack Taylor will drive communications strategy to reinforce IM8’s role as a science-first leader in core nutrition.

IM8 joins Jack Taylor’s portfolio of category-defining clients, including WHOOP, Eight Sleep, [solidcore], Tonal, and Neuro.

To learn more, visit im8health.com or follow @IM8 on Instagram.