INFINITY, beyond fitness Welcomes Kay Oswald as Investor and Advisor, With Plans for Franchising Expansion

INFINITY, beyond fitness, the boutique wellness studio, has announced Kay Oswald as Investor and Advisor. Kay brings a wealth of experience and insights, having recently transitioned from his role as the CEO of Technogym US, a global leader in fitness equipment and digital technology.

Kay has a commendable track record of building and managing successful consumer and B2B brands in the US, Europe, and Asia. His impressive journey includes pivotal roles at organizations such as KitchenAid and Smile Direct Club. At the latter, he served as the President of International, leading the expansion of the company into 13 markets and playing a crucial role in preparing the brand for its IPO.

In Kay’s words, “Among the multitude of fitness and wellness concepts I’ve become familiar with, INFINITY is by far the best positioned for the future. It’s rare to find a brand that addresses workouts, nutrition and recovery in one location and also has an App to keep members accountable outside the studio.  I’m very much looking forward to the journey ahead with Diego and this incredible team.”

Diego Guimarães, CEO and Founder of INFINITY, shares his enthusiasm: “I’m thrilled to have Kay join INFINITY as an investor but even more as an advisor. Ever since our paths crossed, he has believed in the unique value proposition that INFINITY offers. I eagerly anticipate his valuable contributions to our franchise expansion and growth.”

Disrupting the Boutique Studio Industry

INFINITY has developed a distinctive approach that encompasses the essential dimensions of well-being: training, nutrition, and recovery. This comprehensive method empowers individuals of all fitness levels and backgrounds to transform their lives for the better in just 90 days.

Members receive individualized and group wellness coaching, both in person and through the INFINITY app, providing them with the knowledge of how to train, eat, hydrate, sleep, and recover to achieve their singular wellness goals. Their personalized INFINITY plans change every 90 days, ensuring consistent progress and round-the-clock support, including group chats.

Variable Intensity Interval Training (VIIT): A Game-Changer

INFINITY’s training methodology marks a new era of group training as it goes beyond traditional gym and studio workouts. The Variable Intensity Interval Training (VIIT) is a signature format designed to keep every workout dynamic, offering cardio, strength, and blended classes. It incorporates high-intensity intervals (HIIT), medium-intensity (strength/endurance), and low-intensity phases, using a diverse range of equipment, including functional cable stations, boxing bags, treadmills, weights, benches, and bands.