National Academy of Sports Medicine® (NASM) Welcomes Kristin Carrico as CCO

National Academy of Sports Medicine® (NASM), a global leader in fitness and wellness training and certifications, announces Kristin Carrico as the new Chief Commercial Officer (CCO) of NASM. With more than 25 years of experience, Carrico has worked across both the B2B and B2C sectors, driving global corporations to tremendous growth through transformation and operational excellence.

Carrico has spearheaded teams with her people-centric approach in a wide range of business environments, including start-ups, publicly traded companies, PE-backed businesses, and initial public offerings (IPOs) in the SaaS industry. Most recently as the Chief Customer Officer at Mindbody, Carrico played a significant role in executing strategies that led to the successful acquisition of ClassPass in 2021. Previously during her tenures at VMC Consulting and CDK Global, she was instrumental in navigating enterprises and supporting the companies’ growth and scale.

“I am thrilled to be joining the NASM team, where my passion for wellness is connected with delivering the highest quality products and services to our customers,” said Carrico. “I look forward to continuing to grow NASM, working together with my colleagues to innovate solutions that are unmatched in the industry and valued by our customers. I have admired NASM for decades for being the gold standard, expert provider of Fitness and Wellness knowledge and skills.”

“Kristin is joining NASM at a pivotal time, as we continue to set ourselves and our customers up for success throughout the future,” said Mehul Patel, CEO, NASM. “As Kristin begins to oversee our product, sales, and marketing teams, she will have a firsthand look at how our core business units are functioning and any new alignments that need to be made. This is the first step in NASM’s journey to transform into an even greater and more relevant provider of education and practice within the wellness industry.”

To influence and support the future paths of digital pioneers, Carrico presently holds the positions of Executive Navigator at High Alpha Venture Studio and Advisor for Gainsight’s Digital Customer Success Advisory Board.

Carrico graduated from Purdue University with a Bachelor of Science in Organizational Leadership and Supervision and completed the Executive Program at Harvard University. In her free time, Kristin enjoys to travel, hike, cook, and indulge in all things wellness.

For more information about NASM, please visit www.nasm.org.