PILLAR Performance Appoints Jack Taylor as PR Agency of Record

PILLAR Performance, the Australian-born company bridging clinical science and athletic supplementation, has appointed Jack Taylor as its Australian public relations agency of record.

Founded in 2021 by former professional rugby union player Damien Fitzpatrick, PILLAR Performance emerged from a high-performance incubator of elite athletes and sports physiologists who identified a critical gap in the market: truly clinical-grade supplements that meet the safety standards demanded by professional sport. The brand’s mission is simple yet ambitious — to “shift health from prevention into performance – permanently” — delivering science-backed formulations designed for athletes who need immediate, measurable results.

Jack Taylor will lead earned media and brand communications for PILLAR in Australia, supporting the next phase of PILLAR’s retail growth and helping deepen its presence among a growing audience of elite amateurs who demand the highest standard.

PILLAR has grown beyond its micronutrition beginnings to reshape the performance health space, with a broad range of clinically formulated supplements that support recovery, strength, injury prevention, and sleep. This includes the newest macronutrition product, a premium grass-fed whey protein isolate from New Zealand. The entire range maintains the brand’s commitment to superior absorbability, clean formulation, and Informed Sport certification.

While the brand remains trusted by world-class athletes, it is now meeting rising consumer demand and empowering what it calls the “elite amateur”: the everyday high-performers who take their health seriously and train with purpose. This emerging community of everyday athletes and health optimisers represents the next frontier in performance health, and PILLAR’s next chapter.

“PILLAR is one of the most exciting brands in performance health right now – founded by athletes, backed by science, and already trusted by the best in the world,” said Caroline Chau, General Manager at Jack Taylor. “We’re proud to be their agency partner and look forward to helping more people discover the brand’s purpose, innovation and game-changing formulations”

PILLAR’s products are used by more than 150 professional sporting organisations globally, including teams in the NRL, AFL, NBA, NFL, and Olympic programs, as well as world-class athletes such as Ariarne Titmus, Jan Frodeno, the NN Running Team, home to Eliud Kipchoge.

Available internationally through leading specialty retailers, boutique fitness franchises, and sport nutrition stockists, PILLAR is gaining strong traction with goal-oriented consumers who expect tangible results. In Australia, examples include 98 Gyms, recovery center franchises such as RCVR and TH7; and in the US, the brand will launch on July 1 with Fleet Feet, the country’s largest specialty running retailer.

PILLAR joins Jack Taylor’s global portfolio of category-defining brands including Athletic Brewing, Eight Sleep, Hyperice, GORUCK, IM8, Neuro, [solidcore], Tonal, WHOOP and more.

Visit pillarperformance.shop or follow PILLAR on Instagram and LinkedIn to learn more.