REP Fitness Expands into Nutrition with Launch of Purist®

REP Fitness, the trusted name in strength and performance equipment, announced the launch of Purist, an independent nutrition brand powered by REP. Built for busy parents, professionals, and athletes who want top quality nutrition at an approachable price, Purist brings performance-driven nutrition made with minimal ingredients, all while delivering great taste.

Created to fill a growing gap in quality standards within the supplement industry, Purist was developed around one principle: simplicity done right. Every formula is fully transparent, with minimal ingredients verified by third-party lab testing by NSF Sport® certified for purity and banned substances. Nothing unnecessary, nothing hidden, and no filler hype. From protein to pre-workout, every product is athlete-tested, and designed to optimize performance.

“We saw a need for cleaner, smarter nutrition that matches the same standards our community expects from their equipment,” said Ryan McGrotty, Co-Founder of REP. “Purist was built for people like us — parents, professionals, and athletes who care about how we move, what we’re putting in our bodies, and how we’re performing for the tomorrow. It’s premium nutrition without compromise.”

A full suite of high-quality products designed to fuel active lifestyles and support recovery, hydration, and endurance are now available at www.puristnutrition.com. In addition, all items are certified plastic neutral products and developed with the environment in mind.

“Our focus for the brand is on transparency,” said Connor Shehan, VP of Nutrition at Purist. “Our goal was to eliminate the unnecessary and deliver formulas that are as clean as they are effective. Every ingredient serves a purpose, every formula is backed by science, and every product is tested by the same athletes and communities who trust REP in the gym. This is nutrition built to perform, not just impress.”

The Purist Collection

Whey Isolate Protein

Our focus is simple: purity and quality that tastes incredible and is actually good for you. Purist protein powder is crafted with minimal ingredients. Each serving delivers 25g of grass-fed whey protein isolate

sourced in the USA, with just 1g of fat and 3g of carbs or fewer – and a complete essential amino acid profile. In fact, 83% of the calories in our powder come from protein, so you know you’re getting the most out of every drink.

• 25g of grass-fed whey sourced in the USA
• 0g added sugar
• No artificial ingredients, flavors, sweeteners or colors
• 3rd party lab tested by NSF Sport®
• Soy free, gluten free
• Available in vanilla and milk chocolate

Pre-workout

A clean pre-workout formulated for mind-body performance. With 175 mg of organic caffeine from PurCaf® per serving, plus beta-alanine, citrulline malate, and taurine, Purist™ Pre-Workout supports endurance, strength, and sustained energy. And because the day doesn’t end at the gym, we’ve added nootropics like

CognatiQ®, Alpha-GPC, and nooLVL® to elevate focus, mental clarity, and cognitive performance—without overloading on caffeine.

• 175mg of PurCaf® organic caffeine per serving for energy and 0g sugar
• No artificial ingredients, flavors, sweeteners or colors
• Strength, performance and endurance
• Nootropics for cognitive performance and focus
• 3rd party lab tested by NSF Sport®
• Available in peach mango and strawberry lemonade

Hydration

Whether training, traveling, or just tackling a busy day, this clean hydration formula helps you stay balanced and energized. With a precise blend of sodium, potassium, and magnesium, it replenishes essential electrolytes to support hydration and performance at any level. We’ve also included Chromax® for added metabolic support — helping to maintain lean muscle, support insulin function, and promote overall wellness.

• 800+mg of electrolytes per serving
• Chromax® for metabolism support
• 0g sugar
• No artificial ingredients, flavors, sweeteners or colors
• 3rd party lab tested by NSF Sport®
• Available in peach mango and strawberry lemonade

Creatine+

Fuel strength and mental clarity with Creatine Plus by Purist™. Powered by Creapure®, widely considered the purest creatine monohydrate on the market, to build muscle, power, and endurance. Enhanced with clinically studied Chromax® to support metabolism and body composition. Strength meets science, in every scoop.

• Improved strength, muscle mass & power
• Supports recovery and cognitive performance
• Metabolism and body composition support
• No artificial ingredients, flavors, sweeteners or colors
• 3rd party lab tested by NSF Sport®
• Available in peach mango and strawberry lemonade

Each product is performance-tested by the REP community, from garage gym athletes to professional trainers, ensuring the products live up to the Purist standard: premium without compromise.