Rescripted Launches “Trustmark” to Help Women Discover Science-Backed Health Brands

Rescripted, the women’s health media and AI company reaching up to 20 million women each month, today announced the launch of the Rescripted Trustmark and the expansion of its Clara platform into a vetted ecosystem for women’s health brands. The Trustmark will be available at no cost to qualifying organizations as part of Rescripted’s mission to expand access to trusted women’s health information.

Clara originally launched as a free, expert-reviewed AI answer engine built exclusively on evidence-based editorial — designed to help women access trustworthy health information without paywalls, misinformation, or opaque AI sourcing. Following strong consumer adoption, growing audience trust, and increasing physician recommendations, Rescripted is now extending that foundation into brand discovery.

The Rescripted Trustmark signals that a company is part of Clara’s vetted ecosystem and aligned with defined standards of scientific rigor, transparency, and responsible education. Approved brands may be surfaced within Clara’s AI-powered experience, connecting women with credible products and services during high-intent health moments.

Extending a Trust Layer Women Already Rely On

As generative AI reshapes how health questions are answered, credible guidance is often buried, gated, or inconsistently moderated. Clara was built to counter that reality by pairing responsible AI with one of the largest repositories of expert-reviewed women’s health editorial, written in women’s voices rather than institutional jargon.

But information alone does not automatically create confidence.

Rescripted’s research found that after using AI for health questions, 68% of women turn to online communities to validate what they’ve learned, underscoring that speed alone isn’t enough. Women seek reinforcement from trusted publishers, clinicians, and lived experience before making decisions.

The Trustmark expands that validation layer, extending Rescripted’s earned audience trust to brands operating within Clara’s ecosystem.

Merit-Based Discovery in a Pay-to-Play World

In today’s digital landscape, visibility is often influenced by advertising budgets, algorithmic dynamics, or access to venture capital. At the same time, many meaningful innovations in women’s health are being built by focused, science-driven teams without extensive marketing resources.

“You shouldn’t need a massive marketing budget or a nine-figure raise to reach women who genuinely need what you’re building,” said Abby Mercado, Co-Founder & CEO of Rescripted. “We believe discovery in women’s health should be merit-based, grounded in science and trust, not spend. The Trustmark allows us to extend the credibility we’ve built with our audience to brands doing meaningful, evidence-based work.”

With a monthly reach of up to 20 million women, Rescripted has built sustained trust through editorial rigor, medical review, and transparency — a relationship that cannot simply be purchased. The Rescripted Trustmark formalizes that trust signal in a digital environment where credibility is increasingly blurred.

From Answers to Aligned Solutions

Clara was designed to help women find clarity in moments that are often nuanced and high-stakes. The expansion into a vetted brand ecosystem represents the next step in that journey.

Rather than stopping at answers, Clara can now guide women toward brands that meet defined evidence-based standards, creating a more cohesive pathway between trusted information and trusted solutions.

“Misinformation in women’s health isn’t just frustrating; it can be harmful,” said Kristyn Hodgdon, Co-Founder & Chief Creative Officer of Rescripted. “Women are validating everything they see online. They want clarity that’s transparent, balanced, and rooted in real expertise. This initiative formalizes the trust layer we’ve been building, helping women and brands navigate a space where credibility truly matters.”

This initiative builds on Clara’s partner model, featuring innovative brands such as Virta, Brightside Health, Gaia, Proov, Wisp, Teal Health, Needed, ReceptivaDx, MyReceptiva, Ladywell, and Binto. Since Clara launched in September 2025, these partners have collectively generated tens of thousands of views and engagements from women seeking trusted health information. The ecosystem will continue to grow, welcoming both emerging innovators and established leaders shaping the future of women’s health.

Apply to Join

Eligible women’s health and wellness brands can apply to join the Clara ecosystem at https://rescripted.com/enroll.