RockBox Fitness, the nationally recognized boutique boxing-inspired fitness franchise, today announced the upcoming launch of three new studios scheduled to open in the first half of 2026. The new locations—Seattle, WA; Lakewood Ranch, FL; and the Greater Los Angeles, CA area—mark a significant milestone in the brand’s continued expansion and signal a new era of strategic growth for RockBox Fitness.
All three studios will be opened by new franchisees within the RockBox Fitness network, reflecting increased demand from entrepreneurs drawn to the brand’s proven operating model, strong unit economics, and community-driven culture. The Lakewood Ranch owners have secured the rights to an additional territory, underscoring confidence in both the local market opportunity and the long-term scalability of the RockBox brand.
“This next phase of growth represents a defining moment for RockBox Fitness,” said Roger Martin, CEO of RockBox Fitness. “We’re building a brand that stands for more than workouts; we’re creating spaces where people feel empowered, supported, and connected. The momentum we’re carrying into 2026 is the result of a strong foundation, a clear vision, and franchise partners who believe deeply in what RockBox is building for the future.”
The Lakewood Ranch studio will serve one of Florida’s fastest-growing communities and expanding fitness markets, while the Greater Los Angeles location marks RockBox’s continued entry into major metropolitan areas known for embracing premium boutique fitness concepts.
The Seattle opening holds particular significance for the brand as the South Lake Union studio will become RockBox Fitness’ second location in the Greater Seattle market, opening under a RockBox member-turned-owner. This milestone highlights both the growing demand for RockBox in the Pacific Northwest and the franchise model’s ability to scale successfully within established markets through multiple owners.
“I’ve been a member of RockBox Fitness for over 2 years now and began considering franchising within 3 months of being a member! Many members, including myself, keep coming back to RockBox not just for a fun and challenging workout, but for the added mental health benefits and the RockBox community,” said Pritha C., owner of RockBox Fitness South Lake Union. “It has been unlike any other gym experience I’ve had, and I’m very excited to bring this concept to the Seattle market. I’m driven by having a positive impact on people’s lives and building communities, and becoming a RockBox Fitness studio owner allows me to build on this.”
With these upcoming openings, RockBox Fitness continues to execute on its intentional growth strategy, prioritizing strong ownership, high-potential markets, and long-term sustainability. As the brand looks ahead to 2026 and beyond, RockBox remains focused on expanding its national footprint while delivering a powerful, results-driven fitness experience rooted in boxing, strength training, and authentic community.
Founded in 2017 and franchising since 2018, RockBox Fitness is a state-of-the-art fitness studio that combines boxing, kickboxing, and function weight training to help members get into shape. With strategically designed studios, advanced audio system and psychological mood-altering lights RockBox’s workouts are an immersive experience for every member that walks through the door. Every workout from group fitness to personal training are designed to focus on an individual’s improvement and self-esteem while increasing their strength and agility. Today, there are 30+ studios open and successfully operating in the United States, with numerous others in various stages of development across the country. For more information, visit www.rockboxfitness.com/.
bfox@rockboxfitness.com
RockBox Fitness
