SAMBAZON®, the pioneer and global leader in açaí, is kicking off February with a delicious new limited-time test product: the Coffee Smoothie, made in collaboration with Laird Superfood® a leader in functional coffee, creamers and superfood products made with simple, minimally processed ingredients. Launched Friday, February 6, this creamy, energizing blend will be available exclusively at SAMBAZON’s flagship location at 2031 San Elijo Ave. in Cardiff, California.
Crafted with Laird Superfood® Instant Latte, banana, and almond milk, the Coffee Smoothie delivers a balanced coffee-forward flavor with nutty, chocolatey undertones and a touch of natural sweetness.
This new offering, priced at $9.50, combines premium freeze-dried coffee and a coconut milk powder base for a latte-inspired smoothie experience with naturally occurring MCTs and caffeine for lasting energy.
The collaboration brings together two mission-driven brands with strong ties to Southern California known for fueling active lifestyles with real-food ingredients.
“This new smoothie is the perfect way to bring together two things our community loves: superfood fuel and that morning coffee ritual,” said Burge Diemer, Senior Vice President of Marketing for the SAMBAZON restaurant group. “Partnering with Laird Superfood allowed us to create something that feels both indulgent and energizing, while staying true to our mission of making healthy, plant-based options more delicious and accessible.”
“SAMBAZON shares our belief that great fuel starts with great ingredients,” said Jason Vieth, CEO of Laird Superfood. “This partnership brings to life how our functional coffee and creamer can be incorporated into daily routines in a variety of ways, while reflecting both brands’ commitment to quality, performance, and real-food ingredients.”
Laird Superfood was founded by world-renowned big wave surfer Laird Hamilton, inspired by his mission to create a better morning routine that sustained energy and performance, a spirit that continues through every product the company makes today.
SAMBAZON Açaí Bowls is a modern fast food concept from SAMBAZON, the pioneer and recognized global leader in Açaí. At the heart of every bowl and smoothie is SAMBAZON’s organic and Fair Trade certified Açaí, wild harvested and produced in SAMBAZON’s two advanced, eco-friendly processing facilities in Brazil, upholding the highest standards of quality and traceability “from the palm of the tree to the palm of your hand.” Recognized in 2024 by Condé Nast Traveler as one of the world’s “Unforgettable Airport Meals,” the menu features handcrafted Açaí bowls, superfood smoothies, and savory snacks like traditional Brazilian cheese bites. The Company has spent the past two decades building the world’s most transparent and well-respected supply chain and is now leveraging its global brand and executive team to create the next generation of healthy quick-service locations. To learn more about SAMBAZON, visit www.sambazon.com or follow @sambazon on Instagram.
About Laird Superfood®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Co-founded by world-renowned big wave surfer Laird Hamilton in 2015 and selling its first products in 2016, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his Co-Founder, wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset. For more information, follow @LairdSuperfood on Instagram, @LairdSuperfood on TikTok, and visit LairdSuperfood.com.
brooke@stanton-company.com
Stanton & Company
