Press Release

Sarah Wragge Wellness Launches Optimize Protein Powder Offering 45 Grams of Protein Per Serving

A versatile formula that blends both animal and plant proteins together with 10 grams of prebiotic fiber for muscle recovery, satiety and digestive health

Sarah Wragge
New York, NY / Sep 24, 2025 / Sarah Wragge Wellness

Sarah Wragge Wellness (“SWW”), a leader in nutrition lifestyle coaching and premium supplements, today announces the launch of SWW Optimize, a new high-protein, high-fiber blend made from just six clean ingredients, designed to set a new standard for clean performance nutrition. Available in Malted flavor, Optimize packs a substantial 45 grams of protein per serving derived from both grass-fed, grass-finished beef protein isolate and organic pea protein isolate, creating a dairy-free blend with a complete amino acid profile. The result is a delicious smooth and creamy texture that blends chocolate and vanilla for a taste reminiscent of soda fountain shop milkshakes and malts.

“Protein is one of the most powerful levers we have for transforming energy, metabolism, and body composition,” said Sarah Wragge, founder and CEO of Sarah Wragge Wellness. “With Optimize, we set out to create the cleanest protein on the market that contains both plant and animal proteins with a whopping 45 grams per serving, paired with fiber for satiety and gut health, so people can meet their daily needs without compromise. This isn’t just a supplement, it’s a foundation for performance and longevity.”

SWW Optimize: A Clean, Complete Formula

Made with clean, organic ingredients, SWW Optimize is free from sugar, stevia, dairy, gluten, soy, natural flavors, fillers, and gums, delivering uncompromised nutrition. Naturally sweetened with organic alkalized cacao powder, organic monk fruit, and organic vanilla bean, SWW Optimize provides:

  • 45 grams of protein per serving from grass-fed, grass-finished beef protein isolate and organic pea protein isolate
  • 10 grams of organic inulin fiber per serving
  • A complete amino acid profile with all nine essential amino acids

With Optimize, SWW has made it easier to reach daily protein intake needs, empowering clients to build sustainable routines that fuel performance and everyday health and wellness. The protein drink is designed to support muscle growth, repair, and recovery; curb cravings by promoting satiety; balance energy levels by supporting a balanced blood sugar; and enhance digestive health with 10 grams of prebiotic fiber.

SWW Optimize For Daily Life

With its high protein and fiber content, SWW Optimize is a versatile powder that can be prepared for a mini-meal, meal replacement or post-workout recovery. Designed with busy people on-the-go in mind, Optimize is easily customizable and can be prepared for:

  • Mini-meal: blend 1 scoop of SWW Optimize, 1 1/4 cups of water, 5 ice cubes
  • Meal replacement: blend 2 scoops of SWW Optimize, 1 1/4 cups of water, 1 cup of greens, 1/4 cup berries, 1 tbsp nut butter, 5 ice cubes
  • Post-workout recovery: blend 2 scoops of SWW Optimize,  1 1/4 cups of water, 1/2 banana, 5 ice cubes

Optimize protein powder

Sarah Wragge Wellness: A Growing Portfolio of Wellness Essentials

The launch of Optimize expands the SWW product lineup, which also includes:

  • SWW Alkalize, a detoxifying greens powder that balances blood glucose and lipid levels, while also supporting digestion, immunity, and alkalinity
  • SWW Restore, replenishing minerals that supports a healthy stress response and a good nights rest and recovery

Together with Optimize, SWW products reflect the brand’s commitment to producing real results with philosophies that are simple and easy to understand: we have the power to transform our bodies through nutrition; it’s not about what we take out, but what we put in. Each of the SWW products aligns with one of the five steps that make up The SWW Method®, a proprietary process that teaches clients how to burn fat, conquer cravings, stay full all day, and eat for endless energy.

Everyone is invited to experience The SWW Method two different ways: the signature 6-week course or the The SWW Method Digital Course. To learn more about Sarah Wragge Wellness and The SWW Method, go to sarahwragge.com, where you can also shop SWW Optimize, SWW Alkalize, and SWW Restore.

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About Sarah Wragge Wellness

Sarah Wragge Wellness (“SWW”) is a pioneering nutrition brand dedicated to transforming health through its signature SWW Method®, a science-backed approach rooted in blood sugar balance. Founded by nutrition expert and wellness coach Sarah Wragge after her own personal battle with chronic digestive issues and inflammation, SWW is built on the belief that food should fuel, energize, and heal. Sarah has coached thousands to shift their relationship with food and achieve lasting behavioral change. Together with a team of Registered Dietitians and Clinical Nutritionists, SWW delivers personalized coaching, innovative products, and practical tools that help people live more vibrant, balanced lives. Its hero products, Alkalize, a detoxifying greens powder, and Restore, replenishing minerals for recovery and relaxation, are designed to make healthy living accessible, and energizing, for everyone. To learn more, visit www.sarahwragge.com or follow @sarahwraggewellness on Instagram.

Press Contact
SWW@aiir.agency
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