Strategic Partnership Between Deuser Sports and STRAFFR: Tradition Meets Digital Fitness Innovation

Deuser Sports, renowned for the iconic deuser® Band, introduced in 1967, is partnering with STRAFFR, a company specializing in smart resistance bands. This collaboration merges Deuser’s traditional quality with STRAFFR’s technology, uniting expertise in resistance training with modern digital solutions.

“With STRAFFR, we are bringing Deuser into the digital age,” says Volker Einbeck, CEO of Deuser. “Together, we offer a training concept that combines effectiveness, durability, and modern technology.”

STRAFFR is revolutionizing the fitness industry with its patented smart resistance band, equipped with integrated sensors that capture movement data and deliver real-time feedback via an app. Users benefit from personalized training plans and optimized exercise execution. Through this partnership, Deuser customers will also gain access to the STRAFFR app, enabling modern, digital training with tailored exercises and innovative features. “Our partnership with Deuser Sports takes the fitness experience to a new level,” explains Stefan Weiss, Co-Founder and CEO of STRAFFR. “Together, we combine tradition and technology to make fitness more accessible, effective, and smarter for everyone.”

The STRAFFR Band was first introduced to a broad audience in 2020 on Germany’s well-known entrepreneur show Die Höhle der Löwen (Dragon’s Den). During the episode, Formula 1 World Champion Nico Rosberg tested the smart fitness band and was impressed by the technology. Since then, STRAFFR has gained prominent supporters, including Basketball World Champion Niels Giffey, who supports the company with his athletic expertise.

The first collaborative product, the limited deuser® x STRAFFR Digital and Connected Bundle, combines classic Deuser Sports products with STRAFFR’s smart technology. This allows users to train intuitively and effectively, whether at home or on the go. Additional products are already in development and aim to shape the fitness market for the long term.