Strive Launches New Hydration Soda Line

A refreshing wave is entering the beverage industry: Strive, a hydration soda is on a mission to fuel the next generation of movers and shakers..

Strive is redefining what better-for-you soda means: hydrating, recharging, and full of flavor. Inspired by a vision of better wellness, Strive Founder Jack Espy and his team developed a lineup of hydration-forward beverages that deliver on taste and function while fitting seamlessly into your daily lifestyle.

“At Strive, every sip is intentional. We created this line of soda to deliver true hydration, crave-worthy taste, without compromise,” said Espy. “Debuting the brand at Newtopia Now aligns with our mission to build a community that has a passion for life’s adventures and a love of great flavor.”

Strive supports hydration through natural electrolytes, a rare offering in the soda category. It is currently available in two full-bodied flavors (Peach Perfect and Tropical Recharge) that are fully sweetened with organic wildflower honey, providing a natural source of fuel for your day.

Strive is now available for purchase nationwide online at www.strivesoda.com. Premium retailers in key markets, including San Diego, will be announced soon.