Strong New York, recognized by Forbes as one of the country’s top fitness festivals, returns on Saturday, September 27, 2025, at The Glasshouse in New York City. Now in its biggest year yet, the event will welcome more than 5,000 attendees for a day-long celebration that unites movement, recovery, community, and brand innovation under one roof.
This year’s programming brings together some of the most influential figures in the space. Laird Hamilton and Gabby Reece will lead their HIGHX circuit training workout and Performance Breathing®, while also appearing on the main stage. They’ll be joined by leaders and speakers such as Phil Daru, Gunnar Peterson, Karena Dawn, Chris Hinshaw, Devon Levesque, Dr. Jonathan Kuo, Dr. Rocio Salas-Whalen, and Bobby Maximus among others, creating one of the most diverse and influential rosters in the wellness industry.
Beyond programming, the festival also features immersive competitions and challenges. The Strongest in New York pits top athletes against one another in tests of strength, speed, and endurance for cash prizes. For everyday participants, the Test of Strength and Longevity offers accessible, one-minute challenges: pull-ups, deadlifts, rowing, and biking that encourage tracking progress and celebrating movement.
Strong New York has also become a platform for leading brands to showcase innovation to one of the most engaged wellness audiences. CELSIUS will energize the day with ice-cold product sampling and a signature main-stage workout. Hydrow will highlight its newly launched rowing machine and preview its upcoming strength product. Impact Kitchen will elevate the VIP experience with curated meals and beverages, while SweatPals powers ticketing and community engagement. In addition, Pvolve will bring its signature functional training method to the festival floor, joining dozens of other activations across nutrition, recovery, equipment, and lifestyle.
“When I started Strong New York, I said strength isn’t just about picking heavy weights up off the ground – it’s about being able to pick yourself and others up,” said Kenny Santucci, Founder of Strong New York. “I believe we can change the world by making New York City stronger, building a true hub for health and wellness, both physically and mentally. New York sets the trends in everything from culinary to fashion, yet until now there was no event that celebrated fitness on this scale. Strong New York finally gives us that—the city’s biggest health and fitness festival. From innovative products to game-changing conversations, we’re building a space where people can connect, learn, and leave stronger than they came in.”
The festival’s community reflects the influence of today’s wellness economy. Attendees include professionals and health-focused consumers, with 70% female, ages 25–44. The mix spans fitness trainers, studio owners, influencers, entrepreneurs, and decision-makers.An audience with high purchasing power and a relentless drive to optimize performance, recovery, and overall health. With 250+ industry leaders and 50+ speakers and trainers participating, Strong New York continues to set the standard for how fitness and wellness come together in culture.
Event Details
When: Saturday, September 27, 2025
Where: The Glasshouse, 660 12th Avenue, New York, NY
Attendees: 5,000+ consumers, 50+ speakers and trainers, 250+ industry leaders
Format: Celebrity-led workouts, expert discussions, wellness activations, competitions, and community connection.
Strong New York is a premier fitness and wellness brand rooted in the power of community, education, and becoming your strongest self. Strong New York hosts NYC’s largest fitness and wellness experience. The annual event returning on Saturday, September 27, 2025, at The Glasshouse in New York City brings together over 5,000+ health-conscious consumers, top trainers, wellness professionals, and influential creators for a full day of workouts, panels, brand activations, and immersive wellness experiences. Founded by Kenny Santucci, Strong New York exists to empower individuals to live stronger—physically, mentally, and emotionally—through connection and movement.
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