The Assembly, the first-of-its-kind, experience-led conference reimagining the intersection of healthcare, fitness, and human potential, is now accepting applications for its inaugural event taking place October 13 to 16, 2025 in Encinitas, CA at the Alila Marea Beach Resort Encinitas. Designed to foster real connection and catalyze industry-defining change, The Assembly will bring together a group of founders, operators, voices, and visionaries across fitness, wellness, hospitality, sports, military, and healthcare.
Unlike traditional conferences, The Assembly is built around immersive, real-time experiences—from biometric testing and recovery zones, to wellness activations and expert guided sessions—all seamlessly integrated into the flow of the event. No booths. No panels for panels’ sake. Just real people doing real things, together.
Confirmed partners for the inaugural Assembly include Presenting Partner, Lifeforce and Media Partner Fitt Insider, with additional brand sponsorships and integrations from Ammortal, Herman-Scheer, Hyatt, Hyperice, and Prenuvo, with more to be announced in the coming weeks.
PTTOW!, the premier private community for top leaders who shape culture and commerce, has also signed on as a Strategic Cultural Partner and will be advising and guiding the event’s narrative and influence. Live Love Spa, the premier B2B event producer and connection catalyst for the spa and wellness industry, will lead operations, planning, and logistics at this year’s Assembly conference, bringing our passion for community, innovation, and elevated hospitality to an event that celebrates the future of wellness.
“We’re in the middle of a renaissance in health — people and companies are realizing that the paths they’ve been down have changed, and they’re open to solutions they can believe in long term,” said Jon Ward, CEO and Founder of The Assembly. “Our vision is to unite the voices shaping the future of human health — and the key ingredient is to build real relationships at The Assembly that flourish outside of it. That’s when the right kind of integrated partnerships across industries can emerge, driving better human outcomes and radically improving lives.”
The event will feature intimate programming curated by renowned thought leaders like Dr. Kelly Starrett and Juliet Starrett, among others, alongside daily wellness rituals and experiences, recovery modalities, biometric testing paired with unmatched opportunities to learn, connect, and build lasting relationships.
Applications are now open for prospective attendees and experience-aligned brand partners and close September 12. For additional details and to submit an application HERE.
EVENT DETAILS
WHEN: October 13–16, 2025
WHERE: Encinitas, CA
LOCATION: Alila Marea Beach Resort Encinitas
SPONSORSHIP RANGES: $5,000 to $75,000
ATTENDEE COSTS: $7,500
FORMAT: Experience-integrated convening
THE ASSEMBLY: DRIVING COMMUNITY ENTHUSIASM AND PARTNER SUPPORT
“American health culture has jumped ahead in the last five years. Consumers expect the leading companies across healthcare and wellness to be working together to make it easier, more effective, and more enjoyable to manage their bodies,” said Dugal Bain, CEO and Co-Founder of Lifeforce. “This event is for thinking bigger about those collaborations.”
“What excites us about partnering with The Assembly is the opportunity to shape the future of proactive health alongside some of the most forward-thinking leaders in the space,” said Andrew Lacy, Founder & CEO of Prenuvo. “As momentum builds across the industry, it’s clearer than ever that individuals are leading the demand for deeper, earlier insights into their health. Prenuvo is proud to help shape this shift through whole-body MRI and to stand alongside others reimagining what healthcare can be.”
“World of Hyatt is honored to host The Assembly and welcome its guests to the beautiful Alila Marea Beach Resort Encinitas, part of Hyatt’s Wellbeing Collective,” said TJ Abrams, Vice President, Global Wellbeing, Hyatt. “This collaboration reflects our shared commitment to championing influential voices in wellbeing and creating spaces that inspire thought leadership and community. Together, we can drive meaningful change in support of travelers living healthy, happy, and fulfilled lives.”
“Community is the backbone to how we teach and inspire. We’re excited to be part of The Assembly—a gathering rooted in connection, growth, and shared purpose,” said Dr. Kelly Starrett, Co-Founder, The Ready State. “We love getting to coach, teach, and learn alongside people who are passionate about actually moving the needle on health and well-being.”
The Assembly is where the brightest minds from healthcare, wellness, fitness, hospitality, and sport come together to reshape the future of health—not in silos, but in alignment. This isn’t a typical networking event. It’s an immersive experience that forges real connection and catalyzes industry-shifting collaboration. For more information visit theassembly.health.
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