This partnership highlights Truemed’s mission to redirect healthcare spending toward root cause interventions.
Truemed, the payment solution focused on treating and preventing chronic disease, today announced its partnership with CorePower Yoga, the nation’s largest yoga studio brand, to unlock pre-tax Health Savings Account (HSA)/Flexible Spending Account (FSA) spending for qualified students on their CorePower classes and memberships. This partnership highlights Truemed’s mission to redirect more healthcare spending toward root cause interventions, recognizing yoga as a powerful tool for mitigating, treating and preventing chronic illness, while also addressing the growing consumer demand for proactive health solutions.
Recent research from Harvard Medical School’s Massachusetts General Hospital, published in the Journal of Clinical Psychiatry, has found that hot yoga can significantly reduce depressive symptoms by 50 percent or more (Nyer et al., 2023). In addition to its psychological benefits, yoga has been shown to ease arthritic symptoms, enhance cardiovascular health, and improve sleep disorders as supported by Johns Hopkins Medicine. These findings, along with many others, further highlight the health benefits that CorePower aims to deliver through its intensely physical, heated and restorative formats.
On joining Truemed’s roster of partners, CorePower Yoga’s Chief Marketing and Commercial Officer, Sarah Choi, said, “Accessibility and democratizing yoga are key pillars we strive for at CorePower Yoga in all facets of the business. This partnership with Truemed is a meaningful step forward on our brand mission and underscores the importance of yoga as a powerful health intervention.”
CorePower Yoga, known for its variety of empowering and accessible class formats, is at the forefront of promoting mind-body health and healing through movement and mindfulness. This partnership launch is especially timely as September is National Yoga Awareness Month, which is meant to encourage more individuals to explore the benefits of yoga.
And now, accessing those vast health benefits has never been easier: Truemed streamlines the HSA/FSA qualification process by enabling students to complete a health intake survey which is reviewed by a licensed health care practitioner. If eligible, students receive a Letter of Medical Necessity, allowing them to easily reimburse their CorePower Yoga purchases using pre-tax HSA/FSA funds. Together, Truemed and CorePower Yoga are making it easier for Americans to invest in their health by integrating yoga into their healthcare spending—and at a savings.
“Yoga is more than just exercise; it is an effective non-pharmaceutical intervention for various conditions, such as heart disease and depression.” said Justin Mares, co-founder and CEO of Truemed. “We’re excited to partner with CorePower Yoga to help make this practice more accessible by enabling eligible individuals to use HSA/FSA funds where applicable.”
CorePower Yoga students and members can learn more about how to qualify to utilize their HSA/FSA funds through Truemed by visiting www.truemed.com/corepower-yoga. Using pre-tax funds can save qualified students up to 40% on CorePower memberships and Class Packs.
Truemed enables HSA/FSA spending on items that can help cure, treat, mitigate and prevent chronic disease: exercise, supplements, sleep aids, and more. HSA/FSA accounts are a $140 billion pot of funds that qualified Americans can unlock to treat and alleviate chronic conditions that many have. For more information, visit: www.truemed.com.
About CorePower Yoga
CorePower Yoga shares the transformative power of yoga with every mind, every body, everywhere through its physically intense workouts rooted in the mindfulness of yoga. CorePower Yoga is the nation’s largest yoga studio brand with more than 220 locations across the country, digital livestream and on-demand classes, and thousands of passionate, accredited yoga teachers providing the opportunity for people to breathe, move and sweat together – and discover the magic that happens when physical meets mindful. For more information, visit www.corepoweryoga.com.
Truemed Press Contact:
Jack Taylor PR
Truemed@jacktaylorpr.com
CorePower Yoga Press Contact:
Azione PR
corepoweryoga@azionepr.com
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