UF is dedicated to providing pioneering wellness and fitness experiences for its members. The UF portfolio includes five of London’s leading boutique fitness concepts: Reformcore, Barrecore, Boom Cycle, KOBOX, and Triyoga. In 2024, UF launched its first proprietary concept, Reformcore, receiving widespread customer approval. Six new studios opened in the first year of operations, with more in the pipeline to open in 2025.
Since the pandemic, UF has experienced a growing demand for multi-use studios and has closed specific single-brand sites in London, inherited by the group in 2021. These changes showcase the company’s focus on new and existing multi-use studio locations for existing concepts and new formats such as recovery and strength, which are under development and set to launch later this year, all as part of the latest five-year expansion strategy.
Malcolm Armstrong, CEO of United Fitness said, “United Fitness Brands is experiencing strong growth, driven by the success of our multi-concept studios and the phenomenal market response to our Reformcore concept. We are incredibly grateful for our loyal customers and understand that some may be disappointed by changes to their local Barrecore studios. However, as we continue to optimise our portfolio of brands, we are committed to providing even greater access to a diverse range of fitness experiences, ensuring that all our members can find the classes that best suit their needs.”
Following studio closures, members considering the next step with their memberships will be offered the chance to upgrade to UF membership and class packs complimentary across all 11 existing sites in London, or full refunds will be issued upon request. United Fitness will also be providing a more robust programme of live online classes via UF Connect in the coming months.
For further information on the studio closures or to review details on changing membership packages, please visit: www.unitedfitnessbrands.com/a-letter-from-the-ceo
United Fitness London studios include:
- Barrecore Wandsworth
- Barrecore, Reformcore & Kobox Chelsea
- Barrecore Notting Hill
- Barrecore & Reformcore St Mary’s Axe
- Barrecore Hampstead
- Triyoga & Reformcore Camden
- Triyoga & Reformcore Shoreditch
- Triyoga Ealing
- Triyoga Chelsea
- Boom Cycle & Reformcore Hammersmith
- Boom Cycle & Reformcore Battersea
United Fitness (UF) is the UK’s first fitness supergroup, dedicated to expanding pioneering fitness and wellness brands nationwide and internationally. The boutique gym group was founded in 2021 and is backed by a private London based investment syndicate led by Nectar Capital alongside Dominus, Prism Finance and Madison Cairn.
UFB owns five of London’s leading boutique fitness concepts: Reformcore, Barrecore, Boom Cycle, KOBOX, and Triyoga. In 2024, UF launched Reformcore, its first proprietary concept, opening six locations within its inaugural year. Demonstrating its commitment to growth, UF initiated a franchising model in August 2024, aiming to expand its brands both nationally and internationally, with a target of establishing 150 global locations within five years.
UF’s mission is to become the premier destination for boutique fitness and wellness, ensuring each brand excels in its discipline while providing customers with unparalleled experiences. UF continues to seek opportunities to accelerate the growth of its existing and future brands and expand its reach across the nation and international markets.
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