Water2, the fast-growing UK startup co-owned by survival expert Bear Grylls OBE, announces the launch of The Water2 Filtered Showerhead, a powerful, simple solution designed to transform the quality of the water you shower in.
Removing up to 90% of chlorine, filtering microplastics and THMs, and boosting the feeling of water pressure, the Water2 Filtered Showerhead also helps to prevent full limescale build-up.
The idea for the new product was born one morning when co-owner, Bear Grylls OBE, realised how much the quality of our everyday shower water could impact skin, hair, and overall wellbeing. Inspired to make a change, he worked closely with Water2 founder Charles Robinson to develop an easy-to-install, high-performance showerhead that brings safer, fresher water into every home.
“We spend so much time thinking about what we put into our bodies, but we often forget that what we put on our bodies matters too,” says Charles Robinson. “We wanted to create something simple and effective that helps people feel the difference every single day, starting in the shower.”
Unlike standard showerheads, the Water2 Filtered Showerhead uses a proprietary activated carbon system tested via third-party labs to deliver powerful filtration before water even touches your skin and hair. It’s designed to combat hidden impurities, including chlorine and microplastics, while softening the impact of hard water by slowing limescale formation.
Installation takes less than 30 seconds, no plumber, no tools, and no fuss. Each showerhead comes with a replaceable 90-day filter capsule and a further vitamin C capsule to add a refreshing boost to your shower experience.
The company’s mission extends beyond product sales to education, with Robinson and Grylls creating content that highlights instances of tap water contamination and demonstrates the dramatic improvements possible with proper filtration. As a result, the system has built a devoted following on social media, with viral videos that have accumulated millions of views as British households increasingly question the quality of their tap water.
With over 180,000 UK homes already trusting Water2 to improve the quality of their drinking water, the brand is expanding its mission to bathroom routines, aiming to make healthier, safer water a reality for everyone.
The Water2 Filtered Showerhead is available for immediate delivery throughout the UK via Water2.com, priced at £99. Each system includes comprehensive installation instructions, customer support, and a 100-day money-back guarantee on all orders. The brand also offers a ‘Subscribe and Save’ option where customers can purchase 1 showerhead and 1 x 90-day filter (delivered every 90 days) for £79.
Water2 is a UK-based startup on a mission to transform tap water quality through cutting-edge filtration technology. Founded in 2020 by Charles Robinson and co-owned by Bear Grylls, the company’s flagship product, the Pod 2.0, has quickly gained a loyal customer base and widespread acclaim for its ability to filter potential contaminants while improving taste. For more information, visit Water2.com.
The Water2 Journey:
Robinson’s entrepreneurial journey began during the pandemic, where he funded his early ventures by selling hand sanitiser under the brand Gelcard, which provided customisable sanitiser cards to clients like Google and McKinsey. The success of Gelcard gave Robinson the capital he needed to start Water2 after selling millions of units across the world. The entrepreneur leads a remote team of 12 from a London office.
When asked whether Water2 could be the billion-dollar brand his first venture never was, Robinson remains laser-focused: “It’s not about what I say now. It’s about getting more filters into homes tomorrow.” For Robinson, it’s a simple equation: “If people don’t install the filter, nothing changes – you don’t stop the use of plastic bottled water, and people keep drinking imperfect tap water.”
natalie@jvpublicity.com
JV Publicity
