The sprawling 20,000 square feet of wellness bliss that is Ethos Athletic Club in Charleston, South Carolina was the perfect location for while on earth’s™ first official event. The club is decked out with saunas, ice baths, a cafe, luxury locker rooms and every piece of state-of-the-art fitness equipment you can imagine. While the space itself is exceptional, it is the community and the spirit of the gym that sets it apart. After connecting with founder Joey Welling, the while on earth™ team knew Ethos was something special.
For while on earth™, creating in-person experiences is at the heart of their strategy and mission as a brand. As the team crafted plans for the upcoming release of two new Move Trainers, connecting with community was top priority. Tapping into the local community at Ethos was an obvious choice. It was the perfect opportunity to engage with people in-person, share the mission of while on earth™ and allow people to feel the product firsthand.
In addition to collaborating with the gym for classes, product demos and recovery sessions in the sauna, the while on earth™ team was joined by ambassador Mal O’Brien for this trip. This setting with Mal provided a space for her to open up about her own wellness journey and showcase the latest product which launches this February.
The new trainers come out on February 13th at 12:00PM but what really keeps the while on earth™ team ignited is more opportunities to connect with community in-person and foster authentic ways to introduce the brand and products to the wellness consumer.
while on earth™ is a performance wellness brand. Footwear, apparel & accessories for those who move, go and do. while on earth™ is inspired by the ethos that time is our most valuable currency. How we use it shapes where we go, what we do and who we become.
