Consumers need help navigating supplements.
Vetted. SuppCo secured $5.5M in seed funding for its supplement companion app, designed to help users choose effective brands, create personalized stacks, and track efficacy over time.
Available in beta, the app features:
- Unbiased TrustScores measuring 29 key quality attributes for 500+ brands
- 80+ tailored supplement stacks curated by functional medicine experts
- Scheduling, reminders, and daily intake tracking
Consumer-driven. Three quarters of Americans take supplements—with many claiming positive results—but lax regulations have made the industry a wild west, leaving shoppers to rely on anecdotal evidence.
Building an evidence-based discovery platform, SuppCo aims to simplify preventative wellness and empower people to find effective prescription med alternatives.
Science-backed. With biotech arms built into their business, brands like Seed and Pendulum are filling gaps between clinical and consumer offerings, upping category-wide standards.
Another approach, Thorne offers DTC diagnostics and partners with Mayo Clinic for research, while Cristiano Ronaldo just backed Bioniq’s blood biomarker-derived daily formulas.
Looking ahead: From choosing trustworthy products to managing interactions, supplementation isn’t straightforward. Playing watchdog, SuppCo wants to build a collective—of consumers, researchers, and brands—committed to elevating the category’s future.
