Today, I’m joined by Rishi Mandal, co-founder and CEO of Future, a digital personal training platform connecting users with human coaches.
Future uses a combination of technology, content, and elite personal trainers to build custom-made training plans for its customers. Attuned to the omnichannel experience, users can adapt their programming to the home, in the gym, or at group fitness classes, when and where it’s most convenient for them.
In this episode, we talk about the company’s recent $75M funding round and how Future built its platform around accountability and personalization. We also discuss the power of the company’s equipment-agnostic approach.
In this episode, you’ll learn:
- How Future creates an intimate coaching experience in a remote environment
- The potential for one-to-one coaching across the healthcare industry
- How it uses technology to effectively scale its coaches’ time and impact.
- Why Future is so successful at retaining customers
Links & Resources
- Subscribe to the Fitt Insider newsletter
- Visit the Fitt Insider jobs board
- View current Fitt Insider investment and get in touch
Rishi Mandal’s Links
- Future’s website
- Follow Future on Facebook
- Follow Future on Twitter
- Future is on Instagram
- Follow Rishi on Twitter
- Rishi’s LinkedIn page
This is a machine-generated transcript. Please excuse any errors.
We don’t think anybody has nailed one-to-one, human to human coaching in the way that we have, nor has anyone shown themselves to be as thoughtful and visceral about how to create real connection between two people where that human is truly there for you, remembers you, and there’s never a chat bot involved, ever.
Welcome back to the Fitt Insider podcast. I’m your host, Joe Vennare.
Today I’m joined by Rishi Mandal, Co-founder and CEO of Future, a digital personal training service connecting users with human coaches.
In this episode we talk about the company’s recent 75 million dollar funding round, and how Future built its platform around accountability and personalization. We also discuss the power of the company’s equipment agnostic approach.
Let’s get into it.
Rishi, welcome back to Fitt Insider. Glad to have you back on excited to chat.
Great to be here. Thanks, Joe. I’m excited to be back a hundred episodes later.
Yeah, I was looking before we started the show, and it was like episode 20 that you were on, and that was probably a year and a half, almost two years ago at this point.
First things first, if folks aren’t familiar with you and Future, could you give us a quick background about yourself and Future?
Yeah, at Future we believe in coaching. What Future does is pair people one-to-one with a world-class coach. Our coaches are on our staff, and we employ more coaches and trainers than all the big sports leagues combined. So, we’re amassing a lot of coaching talent.
We pair every customer with a coach, and that coach is available to you every day. Every Sunday, they build you a new training plan. They’ll incorporate the things you love doing. They’ll build custom workouts for you.
We send every customer an Apple Watch so your coach can see if you’re doing it or not, and there’s real visceral accountability.
And that’s what’s new here is, is consumers have lacked real accountability for extended periods of time. And with a coach in the loop, we’re able to give people. and then we connect you with your coach over text message and they, you and your coach will talk every single day over text. And this is what we’ve ultimately determined is historically challenging about consumer fitness is we’re expected to do it on our own.
And if on your own is the expectation and the point of failure. What’s different about Future is it’s the radical opposite of that. We put a coach in your life truly every single day. So that’s what Future is. And we really focused on your movement and fitness. And, we’ve seen a lot of success with this.
Yeah, it’s, it’s exciting and interesting to see, you know, I think a lot of companies probably talk about, coaching and whether you have like AI coaching, right. We’re using technology or you’re actually having like a remote or virtual personal trainer. I think in this case, you’ve really doubled down on this, like putting the human touch in this experience and you’re doing that through technology and.
I don’t can’t remember if I told you this or not, but, my fiance has been using Future for 14 months. She hasn’t missed a workout. So three days a week for 14 months. And I feel like Randy, her coach is like, Like a friend of ours, like they legit talk and interact and he builds the workouts and he knows what’s going on in her life.
She knows what’s going on in his life. They’re friends for real. so how have you been able to like really instill that human aspect in this digital remote coaching?
Yeah, I and coaching is a, it’s a, it’s a really complicated art. cause every person needs something different at different points in their journey. They need a push, they need an accommodation, they need some tough love and there is no. Singular type of coach or type of client. those things are in flux.
Furthermore, as you said, coaching only really works when the job to be done. So to speak is not throw a performance plan at you, but it’s actually trying to unpack what makes you tick. And that takes time and surface area and discussion and meandering. And, you know, Randy is a performance coach for the Lakers and talking about the crazy experiences of doing something like that, that this is what it takes, right.
We’ve been very intentional about it. We know that we. Possessed a pretty unique, viewpoint in coaching because we have one of the largest coaching teams in the country. we, build a tremendous amount of software to power, two parts of a coach’s job. There’s the IQ of being your coach, you know, think about Joe and what is available to Joe?
What, what injuries is he battling today? And he has a board meeting on Thursday and we have to accommodate for that. If he’s traveling. We will call the hotel. We will figure out what equipment is available. We will build for that. and we want to build you a sound program that is going to help you accomplish your goals, keep you safe and so on.
And we’ve built a tremendous amount of technology. We use machine learning models, great, a software experience for the coaches to make that efficient, but high quality. and then the second part of the job and arguably the harder part of the job is the EQ part of your job. It turns out it does not matter how good your plan is.
If you don’t. And so a lot of the efforts that we have invested in on the software side are helping a coach be in the right place at the right time with the right context. And so if you imagine having many, many clients who have different types of programs and priorities across time zones at any given moment, there might be somebody who’s at a critical point.
They’ve just finished a workout and you should follow up and really look at what they do. Push them and give them, some analysis about what happened or somebody else. Who’s not doing their workout that they’re supposed to be doing today. And so we’ll run models. For example, machine learning models to help a coach understand that on a Friday, Joe is typically done his workout by this point on this day, understanding is not currently in a travel situation or in a disrupted schedule.
And when we see that. Flagged for the coach amongst various other priorities, you should probably proactively reach out to this person and say, Hey, can I give you something shorter to do at the end of the day or give them a push if they need that. And so we’re doing a lot of lifting on the software front, but that’s only half the battle as you’ve sort of encoded in your question.
The other half of the battle is how do we help coaches be themselves within some guardrails? And there’s a great, concept we discovered. in the hospitality world. Think about real world hospitality, the world’s greatest restaurants or hotels, where there is an art to accommodating people, surprising and delighting And building a great experience that world has this concept of not giving.
Humans not giving our coaches, scripts, because that can be dehumanizing and, and unpersonal, but rather giving them riverbanks and to say in given situations, We don’t want you to go to the left of here. We don’t want you to go to the Write of here. So within this, this framework is where Future is, but read the room in between and you can kind of tack left or right, and read the room. and so we have, have a huge learning and development, operation where our new coaches go through an education for how we think about IQ and EEQ, that is very focused and tested. And, we can see their competency levels. We, over time as coaches progressed in their careers at Future continue that process of teaching best practices and, and new techniques.
And then overlaid on that. team run by this brilliant sports psychologist at Future who studies, what works and what doesn’t work for different architects of customers. And what’s great is these are not two very separate worlds are playbooks and knowledge, all of those best practices that we discover and in code flow directly back into a coach’s tool set.
So at the moment, when they’re talking to you, they will see what is this person’s. Archetype and history with me. And what did we last talk about and what did they just do? And now given all that context, what is the best practice for me to be following right now? And so long way to say we invest a lot of time and energy into building the operations, the technology to always help a coach be in the right place at the right time with the right context.
Yeah. I think it’s like this idea. A crazy enhanced, not only like CRM, but knowledge management and best practices, as you said on how to interact. Because I think about going back to, even in my personal experience, like as a personal trainer and working with different clients, like your jotting, all this stuff down by hand, and you’re trying to remember what you did last time and you’re, you’re tracking their, you know, logging their reps and counting timing things, and then you go back and it’s like, how many of those coaches right.
Then sat down and went over that information and extracted any type of data and did anything beyond like, you know, the basics of like trying to be there for form and repetition and encouragement and motivation accountability, but like, there’s not a whole lot that then comes out of that. And so when you think about the ability to, from machine learning to best practices, to even this, this hospitality aspect, really powerful, one thought that comes to mind.
How have the coaches responded, right? They go from this world, or it came up in this world of working with people one-on-one or in a group setting in person. And now they’re doing this all digitally. What do they like about it? What don’t they like about it? and how do you take that into consideration as you’re continuing to build.
Yeah. I mean, I think when you think about a COVID. You want to think about a real person and the impact that they want to have. And what’s interesting about coaches is they are so a talented, right? They ha they possess a skill and a talent that can help an unlock people. and B they are not in the kind of status quo of the world.
Seen as the. Huge drivers of health and the same way that we see, let’s say, you know, psychiatrists or, primary care physicians, they can have that level of impact and we don’t need to equate it, but they can have a massive impact on people’s health outcomes and quality of life. but we haven’t really historically been able to, put them in a position, like you said, To not be consumed with the sales part of the job, the mechanics of the accounting, the reps, and writing the programs and to focus more on their unique talents.
So what we’ve tried to do is take these talented people and help them. Number one, reach as many people as, as you know, is feasible for them. So amplify their impact instead of taking maybe 10 to 15 to 20 people locally, who you see once or twice a week, because it starts to get expensive beyond that.
And one-on-one training. what we’re able to do is help them reach 10 times as many people and be with them seven days a week. So the, the, level of impact is not just the number of people, but is the continuous integration. Number one, number two, we’re able to give them then control of their time and geology. you know, when you think about the conventional job of being a personal trainer, you talked about, you know, you had done that in a gym setting. Typically what you would experience is what we might call a lumpy demand curve. Right? Everybody wants to work out before work or after work, 6:00 AM or 6:00 PM.
And in the middle of the day, You know, maximally utilized, here, the way we’ve built things at Future, the training experience itself is asynchronous and then all the communication around it is synchronous. And so now a coach is not, not restricted or boxed out of helping to people who want to work out at 6:00 AM at helping, you know, many more people who want to work out at the same time.
They’re there to activate them beforehand and they’re there to follow up afterwards, but people can work out on their own time. So as a result, Our coaches are able to, have a more balanced day. They’re not on their feet from 6:00 AM to 6, 7, 8 PM, 9:00 PM. they can be with their families. They can have dinner every day.
They can live where, you know, highest quality of life is for them being your family or friends, or they want to be in New York city that can be there. but they don’t have to be there. and so all of that has as. Frankly this new role. and then you’re right. We take people who are on the floor constantly and say, now we’re going to give you power of software to give you impact.
But it also, as we all know, software comes with slouching in front of a computer or a phone and, a different style of work. And so we try to be accommodated to say, how do we help you find balance in your life? And what’s really cool. As our coaches can in our toolset designate specific times of day or activities that are sacred for them.
I got to get my workout in. I want to be on the floor here. I got to cook dinner for my kids and the entire tool set and expectations form around that. and they can create a designation. Then what happens is during those periods of time, We are not blowing them up unless there’s an emergency. Right.
And, and things get queued. And when they return, because we’ve had a respect for the fact that they wanted that time off, we’ll say, while you were gone, here are the things that need your immediate attention. Here are the FYIs of what happened while you were gone. And remember you were doing this, let’s resume that activity.
And so it allows them to do deep work. It allows them to find priorities in their life. and so this is, it’s a new type of. and we are kind of inventing it as we go. but we’ve learned that as with anything, the cliche here, you know, remains balance is what matters and having a bit of that energy on the floor and having a bit of that impact of reaching many people is the healthiest, most sustainable place to be.
Yeah, I feel like we can probably talk about the coaching aspect alone for a couple hours, and continue to dig into it. And I think there may be a few more things we could circle back to, but I also wanted to. Get your thoughts. And here you kind of talk about this aspect of Future, which is it doesn’t matter how people are working out just that they are following through and being consistent and whatever.
Form of exercise. They’re choosing because so much of the fitness industry, especially in how it’s marketed, right. Is the modality or the equipment or the trainer or the platform. And well, before we kind of had COVID pandemic times and all the different, you know, focus and headlines and demand for at-home fitness Future kind of came to.
This idea. Well, you know, we’ve talked about it in the newsletters being equipment agnostic, modality, agnostic. We’re going to focus on the habit and consistency. How is that a kind of, how have you maintained the focus on that? And B I guess as we’re now in a world where.
So many of the different companies have had these massive peaks and valleys gyms are closed.
Now they’re open at home fitness demand inventory. Now it’s kind of slowing and you’re kind of motoring along, making sure that people stick with their, their habit. Can you just talk about that? That focus?
Yeah. Yeah, this is a great point. It’s something that’s very unique about what we do. I think if you want to boil down Future to core insight, it’s that. You know, there’s this old saying that a and I don’t know where it comes from. I’ve heard people say it, which is if you want to go fast, go alone. If you want to go far, go together.
And you know, the history of fitness when we look at it is people, you know, 80% of Americans aren’t active enough, despite the fact that the majority of them pick up something every year. So they’re starting and not sustaining. And nothing sticks is, the, the history of fitness, even though all of these, like you said, programs, modalities.
Celebrity content and so on. It’s amazing. It’s wonderful stuff. It’s hard to stick with any one thing because modern life is so disruptive, you know, and your average American is working a job or two. And then on top of that, they have a family or a partner or they’re dating, which are emotionally draining and social obligations and bills to pay.
And so on that this idea that one single set routine will sustain for, you know, months, let alone years on end is a complete fallacy today. So if that’s our. You know, insight that consistency is everything. Then, you know, what we did was designed Future around the idea that you can come with something or nothing.
And when you first talked to your coach, we try to discover what do you do that you love? What do you enjoy? How do we incorporate. Those things, keep you accountable to doing those things and then probably build something well-rounded around that. and so, you know, there’s some interesting things that we’ve seen because we’ve existed pre pandemic and . Through now, you know, whatever phase we’re in right now, I don’t know what you would call it.
We’ve seen the behaviors of people with a coach through all of those different circumstances. one of the great things that we saw was when we partnered with a brick and mortar gym, and we gave, you know, many, many, many of their members, a Future coach. In fact, these people were paying for it. We saw the.
70% of those members were physically checking into that gym more often over a long period of time. And each of them was going 65% more often. We completely changed the way they used this. And then of course the knock on effects are they churned less, they were getting better results. They were happier.
They started participating in the retail and the, you know, buying shakes and so on. And the reason is pretty simple. Number one, now someone was in their ear, keeping them accountable to going when they showed up, instead of not knowing what they’re doing and seeing all the guys who, you know, in front of the mirror seemed like they know what they’re doing, feeling bad about it.
Writing the elliptical for 15 minutes, not getting results. And then saying, why am I paying 75 to $200 a month for this thing I’m turning. Instead, people started walking in with confidence. My coach is better than any of these people’s coach. Like I’ve got a plan, even though that plan is a 15 minute thing, our 22 minute thing, I’m going to get work done.
I’m going to get out of here. And over time they build confidence. They build regularity. And then of course, as you’ve seen after what, 12 weeks, 16 weeks of that, you start seeing physical adaptation. You start to ingrain some of these behaviors and it becomes something that is attractive rather than, contrived.
So we’ve seen that work in brick and mortar. Then, you know, on the flip side, especially during the pandemic, we saw a large percentage of our members had Peloton. A meaningful percentage of them did. And we could see empirically cause we send our customers, you know, the wearable so we can see what they’re doing and not doing that.
They were not using it nearly as much as they wanted to with a coach. However, we see that the average, you know, Future member who has a Peloton rides it more than two X, more than the average Peloton member, they really start to increase the usage of that thing, which we celebrate. so, you know, I think the, the thing that we look at as a company is.
What you’re doing today for sure will be different than what you’re doing in five years. If you are boxing everyday, today, that is an amazing thing. We’re happy for you. Are you going to be doing that when you’re 80? Maybe not. You know, like, and that’s okay. How do we help continually adapt with you? And we’ve tried to build a product that undergirds all.
My favorite stat around this was so our average member works out four times a week, 16 times a month for 40 minutes. On average, they sustain that over long periods of time. We see this across our novices all the way to are, are very, experienced, competent, members and, you know, March, 2020. So go back almost exactly two years when the beginning of the pandemic happened, or really, you know, we started to see the effects here in our country.
If you looked at our weekly workouts for our customers for week four week four a week, we saw absolutely no detectable change. There was no blip, no trough, nothing because the whole design of Future is we take it week by week. Right. And we say, what do you have available this week? We’ll build for that.
And so one week it was you’re at the gym. The next week is I have nothing I’m at home. I’m scared to go outside and it was that’s. Okay. I’ll build you a bunch of workouts. I’m going to hold you accountable. and then we saw the same with reemergences openings reopenings and closings. we have had that consistency because the design is to say, what are we working with this week?
And how do we maximize that? so we’ve, we’ve really celebrated that that I think is one of the big reasons we have incredible retention for our product is when you’re traveling, when you’re sick, when you’re injured. The work doesn’t have to stop. We adapt. and we might be doing something different or lighter or smaller, or more intense.
But we want to continue to keep you, keep you active. and so we’ve loved, we’ve seen huge rises and we, we get a lot of data about what people are doing because we work across all these modality. We’ve seen a huge rise in outdoor running and walking and hiking, which, actually has persisted, even as things have reopened, some people have discovered or rediscovered the love of that.
Yeah. And I think it’s also this idea that there’s no like ulterior motive. you don’t have a piece of equipment to sell. You don’t have a digital subscription, any content that matters. It’s like, if the thing that you’re choosing is something that you’re really passionate about, or even something you just want to try, or you have.
Elsewhere. Like, that’s great. But are you going and are you following through and do you know what to do when you get there? Do you have questions? I think are just small tweaks. Like along the way. And as part of the process that previously, you know, just the idea that, oh, I have a gym membership and that was like, that was the success metric, like in terms of your fitness journey, like that was perceived as, as having taken a step, it certainly in the right direction.
But like, what are you doing when you go? So this layer of having access to an expert or a coach, is hugely powerful, just even in that way.
And you talked a little bit about how the consumer is changing or watching this, right. people are increasingly. With hybrid work with the rediscovery of, You know, at home can be quite a good workout even with no equipment. or I enjoy the outdoors. we are seeing a rise in the number of different modalities people are engaged with. and I think what we’ve discovered is with more modalities to juggle it is yet more useful to have somebody. You know, kind of, managing all of that for you. And so, so now I think we believe, you know, we talk about connected fitness and we think we’re, we’re seeing, and even next level of connection where.
Fitness modalities are, are kind of stitched together. Not necessarily talking to one another, but part of the same story where your wearable is part of the same story as the thing that your piece of equipment you’re using and the walks are doing outdoors. And, and then of course there’s a layer of connection with a human with your coach.
And so we think there’s just an evolution coming, like plugging into the internet is maybe the very like bare bones. To call something connected. but actually having it speak to all the different things you’re doing, be centralized somewhere to have someone to talk to about it. That level of connection we think is attractive and more useful as people are engaging in more varied types of exercise because they’re in the office only to two or three days a week.
So that gym is only convenient two or three days a week. And on the other. They’re at home or they’re using a device at home, and we’ve seen coaching actually become more useful to people through that change.
Yeah, I’ll, I’ll take that thread and kind of pull on it a step further. This is something even, you know, a couple of years ago, the last time you were on came up and I think it was kind of in the most recent release when you guys, raise the recent round of funding, this idea of a constellation of That, Hey, maybe it’s not just fitness.
Maybe it is whatever nutrition, mental health sleep, all these other aspects of wellbeing and life in general. How are you thinking about down that path? Write of connection and integration and the other, the other aspects of wellbeing, extending this, putting an expert in somebody’s life.
Yeah, I think outside of even our own ambitions as a company, we are seeing one-to-one expertise exploding across all categories and consumer health. you know, and, and, and one-to-one coaching. Expert the presence of expertise is not new. we’ve seen really successful models and retails take a company like stitch fix, for example, which will give you, you know, remote stylist, or we’ve seen this for years in education and money management, that there’s an attraction and a real simplification of your life.
When you can get access to experts. What we’re finally seeing is. That happening at an accelerated pace in consumer health. certainly Future does that in fitness, but we see companies doing this in therapy or, or stress management with think about text message therapy companies. How powerful is it that, you know, there might be a moment in time in which you’re feeling stressed or depressed or suicidal the conventional option for you was to then process that.
Call your local provider and book time next Tuesday. Right? And now you have the option. You don’t have to take it, but now you have a viable option to talk to somebody qualified, licensed. Within an hour of having those feelings, like what a powerful idea. And we see this happening in, stress management in nutrition, more nascent there.
We see things happening in sleep. the reason fitness is a really robust place to do. This is the model of coaching is quite developed. the expertise is there. The consumer understanding is there. And our ability to measure your actions from afar are really, really. empirically, you know, doable. And so that’s where we’ve built our home, but what happens if you can deliver on true one-to-one connection is trust gets built.
You know, you’ve, you’ve heard me talk about. We think the most magical thing about Future is not that people work out a bunch that they’re happy with their coach, if they stick with it for a long time. The most magical thing that happens is that the average customer is trading four text messages every single day with their coach seven days a week.
And you know, I remember looking at, you know, Shakespeare’s Romeo and Juliet. It’s like 25,000. Our average customer traits, 25,000 words with their coach every year over text messages, they’re writing Shakespeare, you know, and our top customers are doing that every 12 weeks. You know, there’s so much information being shared about biometrics, behaviors, habits, socioeconomic factors in your life.
What do you do for a living? How do you get to work? And we think that is such an interesting and powerful thing that happens with one-to-one coaching, which is a relationship unlocks a whole heck of a lot more than say. One too many content or AI coach, you know, it’s hard to be vulnerable to a, you know, something like that.
And, and this in turn, we think leads to opportunities to serve people better and more holistically that once we do understand the shape of your life, cause we may. One aspect of your health, who better than the person who’s talking to you four days a week to help kind of shape or point you in the right direction towards maybe viable solutions around how to deal with that stress or who to connect with, to sleep better, to eat better and so on.
So we see this happening outside of our own ambitions across the spectrum. One-to-one expertise is rapidly taking hold, and the pandemic. Plays a part in that too, right? In the last call it two years. There’s been an increase in conversation amongst the normal consumer around health. We’re talking about preventative health.
We’re talking about comorbidities of, you know, you know, COVID and, and, you know, people who are more or less susceptible to these things, the conversation about health has been elevated. Number two, social isolation has been a real thing. And so. People’s openness to connect to folks over video or remotely has increased, that appetite has increased.
And then the third thing that has happened is just a, you know, a rapid adoption and an acceleration of adoption of technologies. I think it’s so amazing and interesting that, you know, my co-founder Justin Santa Maria was one of the creators of FaceTime and I message it apple. Right. We’ve had FaceTime a way to see people and talk to, them for.
What, 15 years, more, but it’s not until the last couple of years that we’ve had what billions of zoom calls happen, where people’s, openness, You know, they’re becoming more accustomed to that format. So with all of those things happening, it’s become a more and more mainstream concept to, to talk to somebody remotely over text or over video to do a consultation to say hi.
And so that is all, all of that I think has catalyzed. One-to-one expertise is something that we’re going to see rapidly happening. And by the way, you know, I’m out there talking to fitness companies, they’re all thinking about this, right? Yes. We want you to use our thing more, but how do we get you a attention and expertise?
And so we think we’re going to see a lot of this happening.
Do you foresee that as you know it, maybe you can’t, can’t say at this point, but is that Future saying, Hey look.
Make recommendations and partner with a mental health company partner with a nutrition company, so on and so forth, or is that, Hey, we’re going to scale up the network of experts. So that now, in addition to this fitness thing, we can refer you to our mental health coach or our nutritionist.
That’s part of that Future offering.
What I can say is we don’t think anybody has nailed one-to-one human to human coaching in the way that we have, and that anyone has shown us to be as thoughtful and visceral about. How to create real connection between two people where that human is, is truly there for you to remember as you, and there’s never a chat bot involved ever. and so I think we think our approach is really unique. and to the degree that we can find other resonant partners who see the world the same way, have the same sophistication, you know, certainly we’re interested. but you know, inventing something is always a matter of last year. Right. Like why recreate the wheel, you know, reinvent the wheel if something exists. but I’ll say that we have high standards and we’re looking for ways to help people with these things. and we’re open to, because we feel like we understand human expertise and how to create some leverage there. we’re open to all manners solutions there
So as you think about continuing to grow into the Future well into the Future, no pun intended. so the company to this point has raised well over a hundred million in funding, 75 million coming . More recently, You’ve alluded to it in terms of, both with the financing, some partnerships, is there anything, either a you’re excited about or B we should be on the lookout for in the near term that you can talk about at this point?
Yeah, I would say, you know, Future is rapidly converging on some scale. And what we have said is we’ll be doing, you know, north of a hundred million in revenues by early next year. We are, moving quickly, growing quickly. very soon we’ll have the largest coaching. In the country, possibly in the world. and then as we really submit that we are really looking to help people with more and more aspects of their health. so our, our pursuit is to right now, scale up and then to ladder up. that’s not been a secret. I think we talked about that. A year and a half ago when we talked about the company. but, I think we’re at that part of the curve now for, for this company where we’ve seen how to get the loops to work just right. And the relationships to take hold, to keep people for years and years and then and then help with more and more so, so that’s what you can expect from us over the coming year.
Awesome. A lot to look forward to.
For folks who want to check it out and learn more about Future, where’s the best place to do that?
Future.co. Answer a few questions, and in about a minute we match you with an incredible coach. We make it easy to to try. We remind you a week before your first recurring payment after that initial period. We really want people to use it if they think it is life-changing. So far we’ve gotten great return on that.
I should mention a third of our members are complete novices. They come to us with zero to one workouts under their belt as a part of their routine. 20% of our members are hardcore. We train lots of Olympians, pro athletes, college athletes. Then 50% are just normal people in between and across the spectrum.
We have coaches from high-level athletics and people who work with working professionals. For all types of folks, we find that it’s a really powerful overlay to have a coach.
You can do it with no equipment at all, or with lots of things that you’re passionate about, and have a coach keep you accountable and bring their expertise to the table.
Yeah, so something for everyone, and making coaching more accessible.
Rishi, I appreciate you sharing that and some of the insights related to it. I’m excited to continue to follow along.
We appreciate you making some time today.
Thank you for having me. Great to be here.