#163: Tom Hale, CEO of Oura

Today, I’m joined by Tom Hale, CEO of Oura, maker of a smart ring analyzing a wearer’s biometric data with the goal of improving sleep, stress, fitness, and overall health.

Founded in Finland in 2013, Oura has quickly become one of the world’s fastest-growing wearables, recently eclipsing 1M rings sold. Developed as a sleep tracker, the technology has evolved to provide sleep, readiness, and activity insights to users through Oura’s app interface.

In this episode, we discuss Tom’s experience leading growth-stage startups, his personal health journey with Oura, and how wearables are transforming healthcare.

In this episode, you’ll learn:

  • Tom’s perspective on growing mid-size subscription businesses
  • How Oura leverages data to improve users’ health
  • Oura’s unique strategies for next-gen wearables


00:00 Introduction
01:15 Tom’s background and journey to Oura
05:56 About Oura
10:55 Subscription business model
15:10 Oura’s subscription model
18:59 Oura ring vs other wearables
24:08 Marketing strategies
26:04 COVID’s impact on healthcare
28:24 Data driven healthcare
33:39 New features to look out for
36:51 Conclusion

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