Today, I’m joined by Sam Diamond, co-founder & CEO of Bird&Be, an at-home fertility care platform.
After suffering from prenatal and fertility issues themselves, Sam and her co-founders rallied to create an easier way for people to optimize their outcomes. Combining conventional and naturopathic medicine, Bird&Be’s at-home diagnostics and personalized supplements serve women through every stage on the journey.
In this episode, Sam shares how her own fertility journey led to creating bespoke at-home kits. Plus, she explains how Bird&Be is partnering with medical professionals to develop and distribute their products.
In this episode, you’ll learn:
Sam’s vision for the future of fertility care
The flaws of fertility education and how to fix them
How Bird&Be’s testing process and precision supplementation improves fertility
Editor’s Note: Fitt Capital is an investor in Bird&Be. We invest in health, fitness, and wellness companies. Learn more, and get in touch, here.
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt
Chapters:
(00:00) Introduction
(01:25) About Bird&Be
(02:50) Sam’s journey to founding Bird&Be
(07:41) Improving fertility and prenatal education
(11:12) Bird&Be’s at home fertility care
(13:15) Future product offerings
(17:05) Partnering with doctors
(23:22) Marketing strategies
(29:18) Future roadmap
(31:48) Fundraising
(34:27) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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