Today, I’m joined by Joe Wicks, founder of The Body Coach, a global fitness media brand consisting of online classes, nutrition books, and a healthy living app.
A UK-based trainer and nutrition expert, Joe Wicks gained international acclaim for his approachable views on fitness and easy-to-follow programs. During the pandemic, Joe’s live streamed YouTube workouts attracted audiences of 955K+, earning him a Guinness World Record and the honor of being knighted for his help keeping the UK healthy.
In this episode, he chats about expanding the brand beyond his social presence to build a holistic health app. Plus, we discuss the importance of authenticity, exercising for mental health, and helping kids get active.
In this episode, you’ll learn:
How Joe went from personal trainer to fitness entrepreneur
How he stayed motivated when only a few people came to his classes
The Body Coach’s plan for helping millions learn to love exercise
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at fitt.co/jacktaylor
Chapters:
(00:00) Introduction
(01:50) The Body Coach origin story and evolution
(05:25) PE with Joe during the COVID lockdown
(10:57) Balancing building a business and making a genuine impact
(15:56) Combating burnout as the face of a business
(20:14) The Body Coach app
(23:11) Ad Read
(26:03) Making fitness fun for everyone
(30:31) Joe’s difficult upbringing and how exercise helped his mental health
(33:40) Joe’s mission of getting more people to move
(40:03) Advice for people building communities
(44:13) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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