Today, I’m joined by Andrew Sugerman, CEO of Centr, a global fitness brand pairing personalized digital content with strength and fitness equipment.
Founded by Chris Hemsworth, Centr’s omnichannel ecosystem offers custom workouts, meal plans, mindfulness programs, and more. Leveraging his experience leading content and partnerships at Disney, Andrew has scaled the brand to new heights, entering Walmart and supplying global fitness race HYROX.
In this episode, we break down the company’s integrated digital and physical strategy. Plus, we talk working with Chris Hemsworth and expanding into IRL experiences.
In this episode, you’ll learn:
- Merging Centr and Inspire Fitness
- Why Centr is partnering with HYROX and Walmart
- Chris Hemsworth’s role in strategy development and day-to-day
- Andrew’s thoughts on the potential of mixed reality in health and wellness
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Chapters:
(00:00) Introduction
(01:39) Andrew’s background
(03:23) Integration of digital content with physical equipment
(05:05) Centr and Inspire Fitness joining forces
(08:46) New partnerships with Hyrox and Walmart
(12:56) Expanding retail reach
(15:12) Chris Hemsworth’s involvement in the business
(21:57) 4 M’s of content that Centr focuses on
(23:26) Deepening personalized content
(27:19) Opportunities for Mixed Reality
(33:06) The partnership with Hyrox and Crossfit comparison
(35:02) Making holistic health accessible for all and growth opportunities
(37:06) Physical events and community engagement
(38:29) Conclusion