#221: Jim Rowley, CEO of Crunch Fitness

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Today, I’m joined by Crunch Fitness CEO Jim Rowley.

Known for its inclusive atmosphere, the national gym chain offers a mix of classes, state-of-the-art equipment, personalized training programs, and digital experiences.

In this episode, we discuss the future of fitness franchises — including the role of group classes, wellness offerings, and recovery modalities. Plus, Jim shares why Crunch won’t be dispensing GLP-1s.

In this episode, you’ll learn:

  • Crunch’s franchise-first strategy and roadmap
  • About Jim’s leadership style and vision for the company
  • How gym offerings are evolving as more people seek wellness

(00:00) Introduction
(00:38) The state of Crunch Fitness
(02:19) Brand, culture, and community
(06:14) Gym floor layout and programming
(10:33) Future gym formats and locations
(13:30) Crunch’s holistic approach to health
(16:58) Jim’s view on obesity drugs
(19:33) The value of hard work and exercise
(22:03) How Crunch+ fits into the overall business strategy
(25:52) Growth and future roadmap
(27:59) Conclusion

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