Today, I’m joined by Nick West, co-founder & CEO of Bandit.
Born in NYC, Bandit is an apparel brand founded for runners, by runners. The company’s community vibes and state-of-the-art gear catapulted it to cultish success — but its physical products are just the beginning.
In this episode, we discuss Bandit’s mission to evolve the sport of running. Plus, Nick shares the secrets to building a loyal following.
We also cover:
What Nick and his co-founder brother learned from working in ecommerce
How Bandit leveraged pop-ups, run clubs, and content to build community
Bandit’s vision for building a timeless brand with global reach
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters:
(00:00) Introduction
(00:40) Nick’s background
(01:54) Founding Bandit Running
(07:08) Building a brand and community
(12:30) Executing a community-first strategy
(15:33) Expanding the community and global reach
(20:10) Differentiating in a crowded market
(24:39) Fundraising and creating a vision
(28:53) Building a timeless brand
(32:37) Product offerings and plans for the brand
(36:52) Future roadmap
(39:26) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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