#232: Krystal Zell, CEO of Tonal

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Today, I’m joined by Krystal Zell, CEO of Tonal.

After raising $130M last year, Tonal is recalibrating. Doubling down on hyper-personalized at-home fitness, it’s leveraging AI to make its hardware smarter than ever.

In this episode, we discuss the company’s intelligent strength training system in depth.

We also cover:

  • Bringing strength training to new audiences
  • Building a profitable and sustainable business
  • Creating and scaling truly personalized workouts

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

(00:00) Introduction
(02:05) Krystal’s experience at Tonal
(03:27) Balancing growth and profitability
(08:47) Motivation for joining Tonal
(12:39) Expanding into new audiences
(16:29) Partnerships and distribution strategy
(18:16) Messaging and branding evolution
(20:43) Changing perceptions about strength training
(24:12) AI, personalization, and data-driven experience
(28:34) Interoperability and data integration
(30:38) Future roadmap
(32:31) Consolidation in the industry
(35:06) Building a profitable and sustainable business
(37:58) Conclusion

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