#233: Cheryl Sew Hoy, Founder & CEO of Tiny Health

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Today, I’m joined by Cheryl Sew Hoy, Founder & CEO of Tiny Health.

Designed for moms and infants, Tiny Health’s comprehensive microbiome tests aim to improve immune systems and prevent chronic disease. In growth mode, it secured $8.5M last month.

In this episode, we discuss the company’s family-focused approach to gut health.

We also cover:

  • How the gut impacts infant well-being
  • Tiny’s future plans for pet microbiome tests
  • The relationship between a home’s environment and microbiome

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

(00:00) Introduction
(01:18) Microbiome testing for babies
(03:33) Cheryl’s personal journey and motivation for starting Tiny Health
(08:00) Initial due diligence process
(12:06) Challenges in developing the microbiome test
(15:57) Democratizing access to health data
(20:30) Measuring gut health improvements
(21:03) Baby gut types
(23:14) Timing and frequency of testing
(27:03) Environmental impact on gut health
(28:37) Transparency and science in microbiome testing
(32:09) Building trust with consumers
(37:13) Company vision
(40:23) Upcoming roadmap
(41:24) Conclusion

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