Today, I’m joined by Jared Pobre, founder & CEO of Caldera + Lab.
Launched in 2019, Caldera + Lab is revamping men’s medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.
In this episode, we discuss building a biotech-driven men’s personal care brand.
We also cover:
- Targeting the longevity-minded male consumer
- Prioritizing proprietary R&D over repurposed formulas
- Developing distribution strategies and hospitality partnerships
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Chapters:
(00:00) Introduction
(01:08) Jared’s background and Caldera + Lab overview
(01:33) The evolution of men’s skincare since 2016
(03:02) Formulation differences: women’s vs. men’s skincare
(04:32) Custom formulations vs. menu-based co-manufacturing
(06:24) Pioneering proprietary ingredients for men
(08:00) Building the brand with bootstrapped resources
(10:30) Clinical studies and efficacy testing
(13:00) Customer acquisition and finding product-market fit
(15:30) DTC and Amazon as core distribution channels
(17:45) Storytelling and messaging strategy
(21:53) Balancing scientific credibility with consumer messaging
(23:12) Targeting the longevity-minded male consumer
(25:11) Retail expansion strategy and Series A funding
(26:15) Country clubs, luxury hotels, and hospitality partnerships
(27:26) Product roadmap
(28:49) Conclusion
