Today, I’m joined by Jannine Versi, co-founder & CEO of Elektra Health.
Transforming menopause care at scale, Elektra Health partners with 40+ health plans to provide evidence-based virtual support through clinical visits, coaching, and community.
In this episode, we discuss building the infrastructure for women’s midlife and aging care.
We also cover:
Developing patient trust for the long term
Entering health plans with data-driven ROI
The future of value-based care and women’s health
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters: (00:00) Introduction
(01:50) Jannine’s background
(02:30) Elektra Health’s origin story
(03:45) Early telemedicine adoption
(05:00) Evolution of menopause awareness and conversation
(06:00) Expanding health plan partnerships
(06:40) Education and community platform strategy
(09:00) Building a digital home for menopause content
(10:30) Meeting patients where they are in their journey
(12:40) Platform architecture
(14:15) Complex patient journeys across clinical and coaching
(16:10) Long-term patient relationship and trust-building
(18:35) Access as the core challenge in women’s midlife health
(19:25) Breaking into health plan partnerships
(21:00) Employer demand driving health plan adoption
(22:20) Proving clinical and financial value
(24:20) The women’s health conversation and stigma
(25:10) Longitudinal aging care
(27:30) Value-based care and the future of women’s health
(28:55) Product roadmap
(32:00) Mainstreaming menopause and midlife health topics
(33:45) Oscar Health partnership
(35:30) Evidence-based approach without product monetization
(36:20) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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