Today, I’m joined by Michelle Larivee, founder & CEO of WTHN.
With five NYC clinics and a recent Ulta Beauty launch, WTHN is modernizing acupuncture — offering personalized TCM treatment plans and tools to address bodily dysfunction at its root.
In this episode, we discuss taking ancient healing practices mainstream.
We also cover:
- Ulta and Canyon Ranch partnerships
- The healthcare-meets-wellness studio model
- Breaking down barriers like myths, access, and education
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Chapters:
(00:00) Introduction
(01:17) WTHN’s mission
(02:02) Personal healing journey
(03:35) Why acupuncture is inaccessible
(05:30) Barriers to entry
(07:00) Progress in New York
(08:22) Education as the key
(09:21) Following yoga and meditation’s path to accessibility
(10:32) Omnichannel strategy
(12:00) Core of the business
(14:15) Physical expansion strategy
(15:15) Why New York
(16:33) Operational challenges
(19:43) Consumer trends
(21:00) The original longevity tool
(22:15) Healthspan over wellness
(23:30) Balancing medical legitimacy with accessibility
(24:24) Membership model
(26:15) 2026 priorities
(27:00) Ulta and Canyon Ranch partnerships
(27:30) Corporate wellness and hospitality convergence
(29:43) Breaking down barriers between practitioners
(30:30) Where to try WTHN
(31:32) Conclusion
