Today, I’m joined by Sam Browne, CEO and co-founder of Let’s Do This.
A platform for mass-participation sports events, Let’s Do This partners with marathons, triathlons, and cycling events to help people discover life-changing athletic experiences.
In this episode, we discuss building tech to get people together offline.
We also cover:
- The company’s mission to create shared experiences
- Current problems with the experience economy
- Expanding to 18 international markets
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:03) Background and mission
(02:13) Offline connection
(02:41) Origin story
(04:30) Identifying market gap
(05:23) Discovery, technology, and payments problems
(06:45) Layering growth S-curves
(09:00) The ultimate growth channel
(11:30) The supply side
(13:45) Technology infrastructure
(16:00) COVID impact
(18:30) Post-pandemic surge
(21:00) Isolated, distracted, or connected
(23:15) Why experiences beat things
(25:30) Bringing people together
(27:00) The choice
(29:08) Expansion strategy
(30:15) Geographic rollout
(31:15) Future verticals
(32:00) Supply problems
(33:09) Lifetime partnerships
(34:18) Serving event organizers
(34:48) Where to discover your next challenge
(35:32) Conclusion
