Today, I’m joined by Nicolas Beaupré, founder & CEO of Mateína.
A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand.
In this episode, we discuss the product backstory and growth roadmap.
We also cover:
Evolving from loose-leaf to RTD
Partnering with Dr. Andrew Huberman
Remote team and field marketing strategy
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters: (00:00) Introduction
(00:22) Nicolas’s background
(01:45) Argentina trip
(04:00) Passion becomes side project
(05:00) Initial Shopify store
(07:30) Loose-leaf era
(08:45) Year of learning beverage industry
(09:30) First ready-to-drink launch
(10:45) Tiny and Dr. Huberman partnership
(12:30) US launch and zero-sugar request
(15:30) Competition validation
(19:15) Partnership structure
(20:30) Organic growth roadmap
(23:00) Team size and remote dynamics
(25:00) Field marketing strategy
(30:30) Clean energy positioning
(34:30) Where to find Mateína
(35:45) Conclusion
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