Social fitness keeps scoring.
The news: Volo Sports, a category-leading adult recreational sports organizer, acquired competitor ZogSports, expanding its reach and fueling growth.
Tag team. Volo counts 500K+ players in cities like New York, San Francisco, and Boston. Adding 120K+ participants and boosting key markets, Zog brings the combined footprint to 11 major metros, with co-ed leagues for soccer, volleyball, basketball, softball, kickball, and more.
Moneyball. After investing $21M in Volo last year, Bluestone Equity Partners doubled down, backing the Zog acquisition to unite the “highly fragmented recreational sports sector.”
With strong B2C traction and rising B2B demand for corporate leagues and wellness perks, Volo is positioning rec sports as a more social, scalable, and inclusive utility.
Game on. Only a quarter of adults still play organized sports despite 73% having participated in their youth.
Even as gym memberships peak, rates of inactivity and loneliness are still rising. Volo and Bluestone see rec leagues as an overlooked opportunity, promoting movement, mental health, and meaningful connection.
Takeaway: Reframing social fitness as infrastructure, Volo is turning casual play into a nationwide movement for communal well-being.
