Equip Foods Appoints Jack Taylor as PR Agency of Record

Equip Foods, the real food supplement company focused on clean, evidence-based nutrition, has appointed Jack Taylor as its public relations agency of record.

Equip empowers people to take control of their health through whole-food ingredients and science-backed formulations. With a relentless focus on transparency and results, the brand is redefining what modern supplementation should look like: simple, effective, and uncompromising. Its best-selling Prime Protein, made with grass-fed beef, embodies this philosophy by delivering a clean, nutrient-dense alternative for those who want real food nutrition without the junk.

Founded in 2015 by Dr. Anthony Gustin, a former sports rehab clinician and functional medicine practitioner, Equip was created to fill the gap in supplements he could confidently recommend to his patients, family, and friends. Free from fillers, sugar, and unnecessary additives, the brand is built on trust and integrity. In 2023, entrepreneur Kieran Mathew joined as CEO, bringing a renewed focus on growth and cultural relevance while staying true to Equip’s roots in clinical credibility and real-food innovation. Together, they’re building a brand that challenges convention and delivers what the supplement space has long lacked: honesty, efficacy, and purpose.

As agency of record, Jack Taylor will lead brand communications for Equip, developing storytelling campaigns that educate consumers, spotlight Equip’s mission, and elevate the voices behind the brand as disruptive leaders in the category.

For over 15 years, Jack Taylor has helped shape the modern wellness conversation, partnering with some of the most innovative and iconic brands across the industry. The agency is dedicated to working with pioneers across a diverse range of sectors, including agriculture, human performance, longevity, lifestyle and nutrition, sustainability, and wellness hospitality, to drive meaningful cultural impact and connection.

“Equip cuts through the noise. No gimmicks, no fillers, just real ingredients that work. Their commitment to transparency and quality is exactly what the supplement industry needs, and we’re proud to support and help drive that conversation.” – Jon Bier, Founder of Jack Taylor.