Ergatta, the leader in game-based connected fitness, has expanded its partnership with iFIT Inc., a global intelligent fitness platform and parent company of NordicTrack and ProForm, to bring its engaging fitness games to more machines and modalities than ever before.
Building upon the launch of Ergatta’s gaming content on select iFit treadmills earlier this spring, new fitness-based games are now rolling out to iFIT-enabled bikes and rowers.This includes popular experiences like competitive Races and the personalized Meteor game, as well as specialized Tour de France content, celebrating the legendary cycling event, which iFIT proudly sponsors.
“Our partnership with iFIT represents the future of Ergatta – and the future of connected fitness. Together, we’ll make sure people who want to work out on cardio machines have access to the most compelling and innovative fitness content in the world,” says Tom Aulet, Co-Founder and CEO of Ergatta. “I’m thrilled to deepen the partnership with iFIT to bring their members exciting content to help them build a lasting fitness habit and improve their physical and mental health.”
The partnership now brings Ergatta’s content to iFIT’s three core cardio modalities:
- Treadmill: An enhanced Races experience with new terrain, multilingual options, and updated pacing to suit walkers and hikers, not just runners.
- Bike: The all-new Races for Bike experience debuts in July, aligned with the Tour de France calendar, offering members the opportunity to train like the pros with interval workouts designed for all levels of cycling enthusiasts
- Rower: Members will gain access to Meteor, Ergatta’s dynamic, single-player interval game that adapts to individual fitness levels.
“We’re thrilled to deepen our partnership with Ergatta,” says Jeremy McCarty, Chief Subscription Officer at iFIT Inc. “From new modalities to new games, our teams have collaborated seamlessly with the goal of continuously adding new and innovative content for our members.”
This expansion reflects Ergatta’s commitment to leading the evolution of game-based fitness, delivering immersive, motivating workouts across every major cardio modality.
Ergatta is the leader in game-based fitness, offering a suite of addictive game-based workout experiences and a line of connected rowing machines with embedded gaming content. Ergatta’s gaming content is personalized to the user, highly interactive and engaging, and designed to provide real workouts that drive results. Ergatta is dedicated to helping people build lasting fitness habits through games. For more information, visit Ergatta.com.
About iFIT Inc.
iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes worldwide, iFIT delivers immersive, personalized workout experiences at home, on the go, and in the gym. Powered by proprietary software, innovative hardware, and world-class content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery and mindfulness, iFIT empowers members at every stage of their fitness journey For more information, visit iFIT.com.
media@ergatta.com
iFIT@icrinc.com
