The Assembly, the first-of-its-kind, experience-led conference reimagining the intersection of healthcare, fitness, and human potential, today revealed the full scope of programming for its inaugural fall event. From October 13 to 16, more than 70 founders, operators, investors, and visionaries in health and wellness, will convene at the Alila Marea Beach Resort in Encinitas, CA to define what comes next in well-being through immersive, real-time experiences.
“We’ve all been to conferences. We’ve seen keynotes. We’ve walked the expo floors but when it comes down to it industry events are all the same,” said Jon Ward, CEO and Founder of The Assembly. “But when it comes to actually building the future of health, wellness, performance, and care—it takes doing things differently and filling the room with the highest value individuals possible. The Assembly is not a traditional conference. It’s an intentional space designed to cultivate real relationships and spark industry-defining collaboration amongst those that can actually make change happen.”
At its core, The Assembly is about community—not crowd size. Every attendee is hand-selected through one-to-one conversations, ensuring a shared commitment to curiosity, integrity, and progress. Everyone in the room is there for the same reason: to build something better, together.
The Assembly’s Core Programming Includes:
- Morning hikes, runs, and breathwork led by elite coaches and facilitators
- Physical activations by performance expert Dr. Kelly Starrett
- Garmin to lead experiential experience via its Golf Simulator
- Small group executive coaching led sessions focused on leadership clarity and connection
- Immersive product experiences—products are not demoed, they’re lived
- Panels built around contribution, not self-promotion
- Dedicated space for ideation, reflection, and meaningful conversation
The Assembly: Purpose Through Partnership
Backed by influential partners across hospitality, wellness, and innovation, The Assembly continues to attract organizations that share a belief in better.
Confirmed partners include:
- Presenting Partner: Lifeforce
- Media Partner: Fitt Insider
- Strategic Cultural Partner: PTTOW!
- Experience and Operations Partner: Live Love Spa
- Integration Partners: Hyperice, Prenuvo, Ammortal, Herman-Scheer, and Hyatt
- Additional Support: Aescape, Athletic Brewing, Garmin, and Kohler
“Sport is the one force that truly unites people across backgrounds, goals, and borders,” said Tal Ziv, Vice President, Head of Corporate Development and Growth Initiatives, Nike. “I’m excited to join the inaugural Assembly as it channels that power by bringing together visionaries in health, wellness, and peak performance to unite a world in pursuit of better.”
“At Athletic Brewing Company, we believe a better tomorrow starts with the choices we make today. Our pursuit of progress is fueled by a passion for learning from — and contributing to — conversations with forward-thinking leaders across the wellness community,” said Bill Shufelt, Co-Founder and CEO of Athletic Brewing Co. “That’s why we’re thrilled to join The Assembly as both a speaker and sponsor of an event rooted in elevating human potential.”
“We at Next Ventures are thrilled to attend the inaugural The Assembly. It’s a unique opportunity to connect with fellow innovators, investors, and changemakers shaping the future across health, wellness, and performance,” said Mel Strong, Founding partner, Next Ventures. “We’re proud to be part of a community that shares our commitment to making health and happiness more accessible for everyone.”
“The walls are coming down between fitness and medicine, between reactive and proactive, between access and aspiration,” said Jeff G. Zwiefel, Strategic Advisor, Health, Wellness & Performance Executive, and former President & COO Life Time. “After forty years in this industry, I can say this with certainty: the models that got us here won’t get us where we need to go. The future belongs to those who are willing to build something new. The future belongs to those who are ready to lead it.”
“I’m excited to see thought leaders from some of the top companies in fitness, wellness and healthcare come together to collaborate on important issues,” said Jim Donnelly, Founder of Restore Hyperwellness and now Humanaut. “The mission of Humanaut Health is to democratize Health Optimization. This is far more likely to happen with coordinated effort and well informed solutions developed in partnership with the influential players in the category.”
“Over the last 25 years we have been committed to ensuring that athletes, military operators, executives, and those just looking to make the most out of each day are ready for their moments that matter most. The concepts of human performance were previously reserved for the elite, but are now accessible to anyone who wants to be at their best,” said Amanda Phillips, Chief Performance Innovation Officer, Exos “Today we spend less time convincing that these concepts of optimizing biology and psychology matter and more time making sure individuals have a gameplan to achieve. Exos is excited to spend time with this extraordinary group of leaders as we think about unlocking potential that was previously unimaginable. The future is here and we know it will take this entire community of thought leaders to realize the potential.”
Event Details
- WHEN: October 13–16, 2025
- WHERE: Encinitas, CA
- LOCATION: Alila Marea Beach Resort Encinitas
- SPONSORSHIP RANGES: $5,000 to $30,000
- ATTENDEE COSTS: $7,500 includes accommodation and food
- FORMAT: Experience-integrated convening
If you’re actively shaping the future of health, this is where you need to be. Learn more and apply to attend at www.theassembly.health.
The Assembly is where the brightest minds from healthcare, wellness, fitness, hospitality, and sport come together to reshape the future of health—not in silos, but in alignment. This isn’t a typical networking event. It’s an immersive experience that forges real connection and catalyzes industry-shifting collaboration. For more information visit theassembly.health.
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