Eight Sleep has mattress money.
What’s happening: The sleep fitness company secured $100M to develop an AI Sleep Agent, pursue FDA clearance, and expand globally — launching in China and opening retail stores.
Sweet dreams. Since debuting in 2019, Eight Sleep’s Pod mattress cover has generated $500M in sales and grew revenue 10x. Raising $260M to date, it now sells in 30+ countries and recently launched precision sleep supplements.
Crunching Zs. Analyzing 1B hours of sleep data, the company is building a Sleep Agent, using digital twin technology to anticipate disturbances before they occur — adjusting temperature, elevation, and routines in real time.
Its wearable-free cardiovascular and respiratory monitoring is being positioned for medical use cases like sleep apnea and menopausal support, with Hot Flash Mode already live.
You up. Just 7% of Americans wake up feeling well-rested, with women disproportionately affected. As poor sleep habits and circadian misalignment fuel demand, the $21B sleep tech market—including $1.8B from smart mattresses—is attracting AI-powered solutions.
Punchline: Most people don’t need data to know they had a bad night’s sleep. But if it delivers more shut-eye, fewer might oppose bedding down with AI.
