Press Release

UK Sports Institute Partners with Create to Support Athlete Career Transitions

Man lifting weights
London, UK / Oct 29, 2025 / Create

Award-winning fitness education provider Create has been officially named the preferred provider of Personal Trainer education by the UK Sports Institute (UKSI), the organisation that supports the UK’s Olympic and Paralympic athletes.

Under the new agreement, UKSI will recommend and refer to Create, competing and transitioning athletes across all Olympic and Paralympic sports, who are exploring careers in the fitness industry.

Through the partnership, Create will break down entry barriers by providing exclusive course discounts to UKSI-referred athletes, helping them gain industry-recognised qualifications and transition smoothly into successful and fulfilling long term careers within the fitness industry.

The collaboration underscores both organisations’ shared commitment to supporting athletes beyond competition, helping them build sustainable futures and continue to make a positive impact within sport and fitness.

Adam Rhodes, CEO of Create, says: “We’re incredibly proud to be recognised by the UK Sports Institute as its preferred provider of Personal Trainer training services. This partnership aligns perfectly with our mission to help people turn their passion for fitness into meaningful careers.

To succeed at the highest level, professional athletes must show remarkable discipline, drive, and commitment, the very qualities that underpin a successful personal trainer. Through our education and experience, we will help athletes channel these qualities into new, rewarding chapters in their professional lives whilst also supporting employers by feeding a rich source of talent into the fitness workforce.”

Jo Harrison, Head of Performance Lifestyle at the UK Sports Institute, adds: “Supporting athletes as they transition from competition to new careers is a vital part of what we do. Partnering with Create provides athletes with access to industry-recognised qualifications and mentoring that enhance employability and create a career pathway beyond their field of play.”

This partnership marks an important step forward in broadening career pathways for elite athletes.

For more information on Create, visit: create.fit

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About Create

Create (formerly CreatePT) is one of the UK’s leading fitness training providers dedicated to raising standards through world-class education, advanced coaching and practical business mentorship.

Create delivers accredited qualifications and tailored business support to help professionals launch, grow and sustain successful careers. The company’s mission is to deliver a steady pipeline of highly skilled professionals into the sector, tackling recruitment and retention challenges while supporting the industry’s growth and the UK’s wider health ambitions through a technology-driven approach.

Press Contact
Nicky Jobson
nicky.jobson@pace-pr.co.uk
PACE PR
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