FÔLD, the design-driven movement brand redefining home and studio Pilates, today announces the launch of ÔWEAR, its debut apparel range and an evolution of its signature product – the Original FÔLD Reformer with the Easi-Fôld system.
The first drop introduces ÔWEAR socks, available in seasonal colourways this November. Designed with FÔLD’s signature aesthetic and attention to detail, the collection brings together form, function, and comfort for effortless movement, whether in the studio or at home.
This milestone comes at a defining moment for the brand, following FÔLD’s recent announcement of a £1M investment round to accelerate growth and establish its position as a globally recognised name in the wellness and design space. ÔWEAR represents a natural evolution of that vision: an extension of FÔLD’s design-led philosophy and an expansion of its ecosystem.
“ÔWEAR embodies what FÔLD stands for; refined design, thoughtful functionality, and the seamless integration of movement into everyday life,” said Tom McClelland, Co-Founder of FÔLD. “Our goal is to create products that enhance how people move, feel, and live in the studio at home and beyond.”
Crafted with the same precision and quality that defines the FÔLD Reformer, ÔWEAR’s debut sock collection reflects the brand’s commitment to simplicity and performance. Each piece is designed to complement modern movement, balancing technical design with understated elegance.
The launch of ÔWEAR marks the beginning of a new chapter for FÔLD. The apparel line will continue to grow in the coming months, promising a line of high-quality, functional and aesthetic tote bags, t-shirts, and hoodies in FÔLD’s signature palette with evolving seasonal drops. Explore the sock collection HERE.
Colour ways: Black, Thistle, Icterine, Forest Green, Celestial Blue, White, Yellow, Magenta, Timber Wolf, Rose Pink
Sizes:
- X Small: UK 1.5–3 / EU 33–35 / US 2.5–4
- Small: UK 3.5–6.5 / EU 36–40 / US 4.5–7.5
- Medium: UK 7–9 / EU 40–43 / US 8–10
- Large: UK 9–12 / EU 43–46 / US 10–13
Price: £13.99
Materials: 81% cotton, 2% elastic, 17% polyester with 100% silicone gel grips
Founded in 2024 by Matt Harras, Tom McClelland and Paul Stimpson, FÔLD is on a mission to make Pilates accessible to everyone. Designed in the UK and used in over 100 studios and 2,000 homes globally, FÔLD bridges the gap between home and studio fitness through premium design, digital connectivity and a vibrant community. With innovation at its core, the brand continues to lead the evolution of modern Pilates with its patented Easi-Fôld system, global partnerships and a growing product ecosystem including accessories, apparel and the FÔLD Academy.
michealcostello29@gmail.com
FÔLD
olivia.stock@foldreformer.com
FÔLD
