Rep Fitness Opens UK Headquarters and Flagship Showroom as Part of International Growth Strategy

REP Fitness, an American leader in premium strength equipment, has officially opened its UK headquarters and flagship retail showroom in the South West, marking a significant milestone in the company’s international growth strategy.

The new 40,000 sq. ft. facility at St. Modwen Park in Gloucester brings together REP Fitness’ UK head office, a large-scale distribution centre capable of holding £10 million of stock, and the country’s largest dedicated strength equipment showroom, spanning 6,200 sq. ft.

The opening follows REP Fitness’ successful launch of its UK direct-to-consumer operations last year and builds on a period of strong global growth for the brand. In 2024, REP recorded over $130 million in sales, achieving 30% year-on-year growth, and is targeting continued expansion across key international markets.

Founded in 2012 in Colorado by brothers Ryan and Shane McGrotty, REP Fitness has grown from a garage start-up into a global supplier of premium strength equipment for home gyms and commercial facilities. The UK is one of Europe’s largest fitness markets, making the new headquarters a strategic base for long-term growth.

Its new site will support up to 35 office roles, alongside a fulfilment team handling nationwide distribution as REP continues to scale its UK operations following a strong first year in the market.

Its flagship showroom allows customers, partners and industry professionals to experience REP’s equipment in fully built gym environments, supported by product demonstrations and expert consultation.

Richard Millbank, UK Managing Director at REP Fitness, said:

“Opening our first UK showroom allows customers to experience REP equipment in a way that simply isn’t possible online. It also gives us a permanent base to build long-term relationships with gyms, fitness centres, athletes and training communities, while delivering faster fulfilment and UK-based support.”

REP has also launched a UK Athlete Programme, with plans to work closely with athletes and fitness ambassadors, alongside building new partnerships with gyms, clubs, charities, and schools, up and down the country.

The opening is marked by a launch event today, with attendees including industry partners, media and members of the regional business community, all celebrating REP Fitness’ long-term commitment to the UK. The showroom will be open to the public from 31st January, Tuesday to Saturday 9am – 4pm.