Marathon Sports announced the acquisition of six03 Trail Races and the Cranmore Mountain Race, expanding the company’s long-term investment in trail running in New England. The company also announced more than $100,000 in total prize money across its New England trail race portfolio for 2026.
The acquisition includes the full six03 Trail Races portfolio:
- Dickson’s Revenge
- Kismet Cliff Run
- Loon Mountain Race
- Ragged 75 (Stage Race and 50K)
- Sunapee Scramble
- Vulcan’s Fury
Together with the Cranmore Mountain Race, these events span classic mountain efforts to ultra-distance formats to form a well-established slate of trail races in New England.
Tom Hooper to Lead Marathon Sports Trail Running Initiative
As part of the acquisition, six03 founder Tom Hooper will join Marathon Sports to lead its Trail Running Initiative. In this role, Hooper will oversee the expansion of Marathon Sports’ trail presence, including race stewardship, trail-specific retail locations, a trail racing team, curated trail running experiences, and the identification and development of best-in-class trail running product.
“New England has everything it needs to become a major destination for trail running,” said Hooper. “The terrain, the history, and the community are already rooted in the places that make this region special. This partnership allows the races to grow thoughtfully while building something bigger that supports trail runners through events, retail, experiences and product.”
Prize highlights across the New England trail race portfolio
Marathon Sports has worked closely with its partners to amplify each race and offer robust prize purses. Key updates include:
- Sunapee Scramble – Host of the 2026 USA Mountain Running Championship, sponsored by Brooks, with a $30,000 total prize purse
- Ragged Mountain 50K and Ragged 75 Stage Race – Sponsored by Altra, with a $30,000 and $5,000 prize purse, respectively Loon Mountain Race – Sponsored by Darn Tough, with a $20,000 prize purse
- Kismet Cliff Run – Sponsored by Merrell, with a $20,000 prize purse
- Vulcan’s Fury – Sponsored by La Sportiva, with a $7,500 prize purse
- Cranmore Mountain Race – Sponsored by La Sportiva, with a $7,500 prize purse
“This region is defined by the beauty and ruggedness of the White Mountains and the Berkshires,” said Ben Cooke, president of Marathon Sports. “We believe New England deserves to be recognized globally as a premier trail running destination. Marathon Sports is the natural partner to take on that challenge by supporting these races, investing in trail communities and building a platform that elevates trail running across New England.”
Founded in 1975, Marathon Sports is New England’s trusted running hub – blending expert service, premium products, and deep community roots. With 28 locally owned and operated stores across the region, Marathon Sports connects runners to the gear, knowledge, and experiences that inspire movement. From road and trail to track and beyond, we celebrate the culture of running through events, storytelling, and partnerships that bring people together. Every visit, every fitting, and every conversation reflects our belief that running is more than a sport – it’s a community.
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Marathon Sports