Lineage Provisions, the clean animal-based snacks and supplement company co-founded by Paul Saladino, MD and Anthony Gustin, DC, today announces the launch of the Lineage Protein Bar, a bar built entirely from real food: grass-fed whey and collagen, raw honey, grass-fed beef tallow, organic freeze-dried fruit, and organic cocoa. No seed oils. No sugar alcohols. No fiber syrups. No gums. Nothing your gut has to fight through to digest.
Chasing perfect macros has quietly broken the protein bar category. Most bars are engineered to hit impressive label numbers, then held together with gums or fiber syrups, sweetened with sugar alcohols, and bound with seed oils. The result works in a macro app but not always in the body. Bloating, poor satiety, and ingredient lists that require a chemistry degree are the tradeoffs many consumers have quietly accepted. “The problem isn’t calories or protein,” says co-founder Paul Saladino, MD. “It’s what companies remove and replace to hit those numbers. If a bar needs fillers and additives to function, it’s already broken.”
The Lineage Bar was built the other way around: real ingredients first, macros second. Grass-fed whey and collagen provide the protein base. Raw honey and coconut nectar handle sweetness. Beef tallow adds fat. Every ingredient has a reason to be there, and nothing is hiding behind a proprietary blend or mystery “natural flavors.”
The bar delivers 20g of protein in under 200 calories, but the numbers are a byproduct of quality ingredients, not the starting point. The protein comes from grass-fed whey concentrate and bovine collagen — whey is one of the most bioavailable, easy-to-digest proteins you can consume, the kind your body actually recognizes and uses. “Sometimes you need protein on the go,” says Paul Saladino MD. “This is the best option out there for that.”
“We didn’t chase extreme numbers,” says co-founder Anthony Gustin, DC. “We built a bar that behaves like real food, because that’s what it is. Your gut will know the difference.”
A functional food is one you can eat every day without paying for it later. The Lineage Bar is designed for daily life: at home, at work, at school, traveling, and not just saved for a hangry emergency.
The Lineage Protein Bar is available now at lineageprovisions.com.
Lineage Provisions exists to make eating like a human easy, clean, and nourishing. Co-founded by Paul Saladino, MD and Anthony Gustin, DC, the company creates protein-forward, purity-tested animal-based meat snacks and supplements: regeneratively raised, nutrient-dense, and outrageously delicious. Every product is third-party tested for purity, with a mission to restore animal protein and clean food as essential, make regenerative farming common knowledge, and help more people find their way back to real food.
sonja@lineageprovisions.com
Lineage Provisions
