Kommunity Fitness Appoints Mike Gray as President & Chief Operating Officer to Lead U.S. Launch and Franchise Expansion

Kommunity Fitness, a premium fitness brand redefining the intersection of performance, design, and community, today announced the appointment of Mike Gray as President and Chief Operating Officer. Gray will lead the brand’s launch into the United States and oversee the development of a best-in-class franchise platform as Kommunity begins franchising nationwide.

Known for its immersive programming, architecturally refined studios, and community-first philosophy, Kommunity Fitness has built a differentiated brand designed for today’s experience-driven consumer. As demand accelerates for premium, community-oriented fitness concepts, Kommunity is entering the U.S. market with intention—pairing a compelling brand with disciplined operational leadership.

Gray brings nearly three decades of experience scaling premium fitness brands, with particular strength in early-stage franchising, franchisee support, and international expansion. He previously served as President of Club Pilates, where he led franchise operations during a critical growth phase. When Gray joined the brand, Club Pilates had approximately 126 locations. During his tenure, he helped establish the operational systems, franchise support infrastructure, and scalable playbooks that supported growth to over 1,000 locations worldwide.

Most recently, Gray served as President and COO of Riser Fitness, one of the largest franchise operators in boutique fitness. In that role, he oversaw multi-market expansion across the United States and supported international growth initiatives in Mexico and Australia, further deepening his experience in scaling brands across borders while maintaining operational consistency and brand standards.

“Kommunity has all the hallmarks of an enduring brand—exceptional programming, a beautiful studio experience, and a mission rooted in real human connection,” said Aaron Keay, CEO of Kommunity Fitness. “As we bring Kommunity to the U.S. and begin franchising, Mike’s experience scaling brands domestically and internationally gives us confidence that we’re building this the right way from day one.”

“Kommunity Fitness is differentiated by design and by purpose,” said Mike Gray. “The programming, the studio environment, and the sense of community are already strong. My focus is to ensure that as we launch in the U.S. and begin franchising, we put the right systems, support, and standards in place so franchise partners can scale confidently while delivering a premium member experience in every market.”

Gray’s appointment reinforces Kommunity Fitness’s commitment to measured, operator-first growth, ensuring franchise partners benefit from strong brand standards, thoughtful execution, and long-term scalability.