YVO, the women’s wellness brand on a mission to redefine bone health in midlife, today announced that Chiara Moore has joined the company as Co-Founder and Chief Operating Officer. Moore brings more than 18 years of marketing, brand-building, and operational expertise to YVO as the company prepares to scale nationally following strong early traction.
“Chiara doesn’t just understand brand-building, she’s lived it. From building her own agency from the ground up to executing the operational transformations that turn early-stage brands into market leaders,” said Marie Berry, Founder and CEO of YVO. “As we enter our next chapter, I couldn’t ask for a stronger partner to help us build what YVO is becoming: the defining bone health brand for women.”
Moore is a born-and-raised New Yorker turned Austinite who has spent her career building brands and the operational infrastructure to scale them. She began her career at Mother New York before co-founding N/A Collective, an award-winning experiential agency that grew to 35 employees across New York and Austin, earned 15 industry awards including the Ad Age Small Agency Award, and produced large-scale experiences for Nike, Twitter, Netflix, and H&M. She went on to lead a $9M partner portfolio at Spot Insurance and operationalize Flatwater Foundation, deepening her ties to Austin’s wellness and fitness communities, before serving as CMO at bnbfinder, where she led the company’s full rebrand as Savvy and drove 53% average month-over-month growth in gross bookings and 20% in website traffic.
As COO, Moore will oversee day-to-day operations, performance marketing, and brand strategy as YVO meets early demand, fulfilling thousands of units to customers this spring. The momentum continues with the YVO Community Ruck: Austin Launch, a flagship community event on April 4th featuring brand partners including BodySpec, Ramp, Truemed, mindbodygreen, MUSH, and more. The activation marks the first in a series of national launches, with a New York City debut planned for Spring.
“YVO sits at the intersection of every trend I’ve spent my career watching converge: community-driven brand loyalty, women owning their health and product with genuine purpose behind it,” said Moore. “At 41, I’m not just building this brand — I’m living it. I walk with a weighted vest. I prioritize my bone density. I know firsthand how transformative it is when the right product meets the right movement at the right moment. Marie has built something real — a community that shows up, a product that sells and a mission that matters. I’m honored to help take it to the next level.”
Moore’s appointment comes as YVO marks a series of key milestones: the first production run of the Warrior Vests sold out, over 500 active community members across six cities, grown entirely organically, a 75% month-over-month increase in website traffic, and a near-zero unsubscribe rate. YVO is positioned to scale rapidly in 2026.
Chiara Moore is a marketing and operations executive with over 18 years of experience building brands and the systems that scale them. She co-founded N/A Collective, an award-winning experiential agency known for large-scale campaigns for Nike, Twitter, and Netflix, then drove a full brand transformation at bnbfinder, reborn as Savvy, delivering 53% average MoM growth in gross bookings. She has held senior roles across athletic, wellness, and nonprofit sectors, including VP of Partner Success at Spot Insurance and Chief Marketing & Events Officer at Flatwater Foundation. A marathon runner across all seven continents, Chiara brings the same endurance and discipline to brand-building. She holds a marketing degree from Pace University and studied at Barcelona Business School.
About YVO
YVO (pronounced “ee-voh,” from Yvoty, meaning “flower” in Guaraní) is a women’s wellness brand focused on bone health. Beginning with the YVO Warrior Vest — a weighted vest designed specifically for women’s bodies — YVO is creating an ecosystem of products, digital tools, and community to redefine strength in midlife. Founded by serial entrepreneur Marie Berry, YVO is backed by a team of operators and investors who have built some of the most trusted names in women’s wellness.
YVO
