VAM APPS Secures $18 Million In User Acquisition Financing From Financial Services Firm PvX Partners

VAM APPS, the company behind the platform The Coach, the leading sexual wellness platform redefining how people approach intimacy, relationships and sexual health, announced today that it secured $18 million in user acquisition financing (UA financing) from Singapore-based financial services firm PvX Partners.

With versions of The Coach for both men and women, the platform helps users improve their wellness and sexual health through structured, expert-created exercise programs. The highly-rated app boasts a global user base and is the leading player in the emerging sexual wellness category. This financing is intended to provide the capital needed to scale global marketing and continue growth in key geographies.

“UA financing is growing in popularity amongst founders of fast-growing consumer applications,” VAM APPS Founder Victor Belogub said. “As we evaluated different financial instruments through which to grow our user base, the flexibility of UA financing distinguished itself as the optimal form of capital to scale our marketing spend and build brand awareness for The Coach in critical markets. Much like the alternative funding we secured via PvX Partners, we’re seeing exponential growth in the sexual wellness category. The Coach is at a critical growth phase. And this capital is well timed to allow us to capitalize on the explosive growth metrics, positive user feedback and successful marketing strategy we’ve received to date.”

PvX provides revolving facilities to consumer applications for user acquisition, offering businesses non-dilutive, scalable capital. As a leader in UA financing, the firm is seeing increasing demand for the model as an alternative to traditional venture capital and debt financing, enabling companies to scale marketing spend in line with performance. Because the capital is non-dilutive, VAM APPS will retain a larger ownership stake while accelerating user acquisition.